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Learning from Levi–Strauss’ Legacy: Art, Craft, Engineering, Bricolage, and Brokerage in Entrepreneurship

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  • Bryan T. Stinchfield
  • Reed E. Nelson
  • Matthew S. Wood

Abstract

Given the increasing attention to traditionally less “rational†entrepreneurial behaviors, such as bricolage, we used grounded theory techniques to study 23 diverse entrepreneurs. From this, we developed a five–category typology of entrepreneurial behavior that includes art, craft, engineering, bricolage, and brokerage. Themes such as self–perceived identity, organization of space, integration of materials, sense of personal limits, and responsiveness to changing market conditions were observed along categorical lines. We discuss the significance of the typology and each category's associations with venture longevity and financial performance for practitioners and for the study of entrepreneurship.

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  • Bryan T. Stinchfield & Reed E. Nelson & Matthew S. Wood, 2013. "Learning from Levi–Strauss’ Legacy: Art, Craft, Engineering, Bricolage, and Brokerage in Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 37(4), pages 889-921, July.
    • Handle: RePEc:sae:entthe:v:37:y:2013:i:4:p:889-921
    DOI: 10.1111/j.1540-6520.2012.00523.x
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    2. Stenholm, Pekka & Renko, Maija, 2016. "Passionate bricoleurs and new venture survival," Journal of Business Venturing, Elsevier, vol. 31(5), pages 595-611.
    3. Shaheer, Noman & Chen, Yu & Kim, Hoik & Li, Sali, 2024. "Disguise or disclose? How identities of individual entrepreneurs on digital platforms influence their international success," Journal of International Management, Elsevier, vol. 30(2).
    4. Sarkar, Soumodip & Pansera, Mario, 2017. "Sustainability-driven innovation at the bottom: Insights from grassroots ecopreneurs," Technological Forecasting and Social Change, Elsevier, vol. 114(C), pages 327-338.
    5. Reed Nelson & Edmilson Lima, 2020. "Effectuations, social bricolage and causation in the response to a natural disaster," Small Business Economics, Springer, vol. 54(3), pages 721-750, March.
    6. Beltagui, Ahmad & Sesis, Achilleas & Stylos, Nikolaos, 2021. "A bricolage perspective on democratising innovation: The case of 3D printing in makerspaces," Technological Forecasting and Social Change, Elsevier, vol. 163(C).
    7. Mansi Singh & Sanjay Dhir & Harsh Mishra, 2024. "Synthesizing research in entrepreneurial bootstrapping and bricolage: a bibliometric mapping and TCCM analysis," Management Review Quarterly, Springer, vol. 74(1), pages 487-520, February.
    8. Chang, Yu-Yu & Chen, Ming-Huei, 2020. "Creative entrepreneurs’ creativity, opportunity recognition, and career success: Is resource availability a double-edged sword?," European Management Journal, Elsevier, vol. 38(5), pages 750-762.
    9. Antonio Padilla-Meléndez & Ana Rosa Del Aguila-Obra & Nigel Lockett & Elena Fuster, 2020. "Entrepreneurial Universities and Sustainable Development. The Network Bricolage Process of Academic Entrepreneurs," Sustainability, MDPI, vol. 12(4), pages 1-17, February.
    10. Ron Boschma, Lars Coenen, Koen Frenken, Bernhard Truffer & Lars Coenen & Koen Frenken & Bernhard Truffer, 2016. "Towards a theory of regional diversification," Papers in Evolutionary Economic Geography (PEEG) 1617, Utrecht University, Department of Human Geography and Spatial Planning, Group Economic Geography, revised Jul 2016.
    11. Raphaël Suire, 2016. "Place, platform, and knowledge co-production dynamics: Evidence from makers and FabLab," Papers in Evolutionary Economic Geography (PEEG) 1623, Utrecht University, Department of Human Geography and Spatial Planning, Group Economic Geography, revised Aug 2016.
    12. Short, Jeremy C. & Chandler, Jeffrey A. & Wolfe, Marcus, 2024. "Community markets and entrepreneurship: A primer," Journal of Business Venturing Insights, Elsevier, vol. 21(C).
    13. Tariq H. Malik, 2019. "Founder’s Apprehension in Small Family Business Succession in Thailand: Interpretative View of the Situational Distance," SAGE Open, , vol. 9(4), pages 21582440198, October.
    14. Domurath, Anne & Patzelt, Holger & Liebl, Andreas, 2020. "Does negative feedback impact new ventures' organizational identity? The role of founding teams' human capital and feedback source," Journal of Business Venturing, Elsevier, vol. 35(3).
    15. Kimbu, Albert Nsom & Ngoasong, Michael Zisuh, 2016. "Women as vectors of social entrepreneurship," Annals of Tourism Research, Elsevier, vol. 60(C), pages 63-79.
    16. Hussain Zaid H Alsharif & Tong Shu & Bojan Obrenovic & Danijela Godinic & Ashraf Alhujailli & Alisher Makhmudovich Abdullaev, 2021. "Impact of Entrepreneurial Leadership and Bricolage on Job Security and Sustainable Economic Performance: An Empirical Study of Croatian Companies during COVID-19 Pandemic," Sustainability, MDPI, vol. 13(21), pages 1-19, October.
    17. Wenwen An & Charles-Clemens Rüling & Xin Zheng & Jianqi Zhang, 2020. "Configurations of effectuation, causation, and bricolage: implications for firm growth paths," Small Business Economics, Springer, vol. 54(3), pages 843-864, March.
    18. Fabienne Bornard & Caroline Verzat & Chrystelle Gaujard, 2014. "Imaging the future of entrepreneurship education: scenarios building as shuttles to the future," Post-Print halshs-01089398, HAL.
    19. Goldenstein, Jan & Hunoldt, Michael & Oertel, Simon, 2019. "How optimal distinctiveness affects new ventures' failure risk: A contingency perspective," Journal of Business Venturing, Elsevier, vol. 34(3), pages 477-495.

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