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Methods of capturing and keeping audiences within the digital creative industries
[Modalités de captation et de conservation des publics au sein des industries créatives numérisées]

Author

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  • Lucien Véran

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

  • Fabienne Chameroy

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

Abstract

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Suggested Citation

  • Lucien Véran & Fabienne Chameroy, 2015. "Methods of capturing and keeping audiences within the digital creative industries [Modalités de captation et de conservation des publics au sein des industries créatives numérisées]," Post-Print hal-02092053, HAL.
    • Handle: RePEc:hal:journl:hal-02092053
    DOI: 10.3917/rsg.275.0153
    Note: View the original document on HAL open archive server: https://hal.science/hal-02092053
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    References listed on IDEAS

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    1. Henry Mintzberg & James A. Waters, 1985. "Of strategies, deliberate and emergent," Strategic Management Journal, Wiley Blackwell, vol. 6(3), pages 257-272, July.
    2. Thomas Paris, 2007. "Organisation, processus et structures de création," Post-Print hal-00278154, HAL.
    3. Nelson, Phillip, 1970. "Information and Consumer Behavior," Journal of Political Economy, University of Chicago Press, vol. 78(2), pages 311-329, March-Apr.
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