IDEAS home Printed from https://ideas.repec.org/a/wsi/ijitmx/v07y2010i01ns0219877010001817.html
   My bibliography  Save this article

Towards A Business Model For Commercializing Innovative New Technology

Author

Listed:
  • DAVID CORKINDALE

    (International Graduate School of Business, The University of South Australia, Adelaide, South Australia 5000, Australia)

Abstract

This review paper initially explains that the commercialization of an innovative new technology needs to be underpinned by an appropriate business model. The paper summarizes what has been previously proposed to be the components of a business model and makes the case that an extra one needs to be added and that two of them need interpreting in a special way in order to be appropriate for innovative technology commercialization. It is argued that the decision on what market to target may be crucial to the commercialization process as, often, initial failure may allow no second chances. A way of determining the most appropriate initial market is discussed as this market choice is a determinant of business model choice. Finally, conclusions are drawn on defining and devising business models for commercializing new technologies.

Suggested Citation

  • David Corkindale, 2010. "Towards A Business Model For Commercializing Innovative New Technology," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 7(01), pages 37-51.
    • Handle: RePEc:wsi:ijitmx:v:07:y:2010:i:01:n:s0219877010001817
    DOI: 10.1142/S0219877010001817
    as

    Download full text from publisher

    File URL: http://www.worldscientific.com/doi/abs/10.1142/S0219877010001817
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1142/S0219877010001817?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Alexander Osterwalder & Yves Pigneur, 2002. "An e-Business Model Ontology for Modeling e-Business," Industrial Organization 0202004, University Library of Munich, Germany.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Saeed Nosratabadi & Gergo Pinter & Amir Mosavi & Sandor Semperger, 2020. "Sustainable Banking; Evaluation of the European Business Models," Papers 2003.13423, arXiv.org.
    2. Mahmoud Abdel Hamid Saleh, 2016. "Social Networks and Customer Relationship Development at the Saudi Telecommunication Service Providers," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(4), pages 77-86, August.
    3. Iheanachor, Nkemdilim & David-West, Yinka & Umukoro, Immanuel Ovemeso, 2021. "Business model innovation at the bottom of the pyramid – A case of mobile money agents," Journal of Business Research, Elsevier, vol. 127(C), pages 96-107.
    4. Xuerong Li & Han Qiao & Shouyang Wang, 2017. "Exploring evolution and emerging trends in business model study: a co-citation analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 111(2), pages 869-887, May.
    5. Gerrit Versteeg & Harry Bouwman, 2006. "Business architecture: A new paradigm to relate business strategy to ICT," Information Systems Frontiers, Springer, vol. 8(2), pages 91-102, February.
    6. Jérémy Bonvoisin & Robert Mies & Laetitia Thomas & Karine Samuel & Céline Gros & Jean-François Boujut & Rainer Stark & Roland Jochem, 2017. "Practices in the design of open source products by online communities," Post-Print hal-01564476, HAL.
    7. Laura Girella & Roberto Tizzano & Elisa Rita Ferrari, 2019. "Concepts travelling across disciplinary fields: the case of the business model," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 23(2), pages 373-402, June.
    8. Mechelli, Alessandro & Cimini, Riccardo & Mazzocchetti, Francesca, 2017. "The usefulness of the business model disclosure for investors’ judgements in financial entities. A European study," Revista de Contabilidad - Spanish Accounting Review, Elsevier, vol. 20(1), pages 1-12.
    9. Marikka Heikkilä & Harry Bouwman & Jukka Heikkilä & Sam Solaimani & Wil Janssen, 2016. "Business model metrics: an open repository," Information Systems and e-Business Management, Springer, vol. 14(2), pages 337-366, May.
    10. Liliana Doganova & Marie Eyquem-Renault, 2009. "What do business models do? Narratives, calculation and market exploration," Post-Print halshs-00347615, HAL.
    11. Tommaso Pucci & Christian Simoni & Lorenzo Zanni, 2013. "Modelli di business e strategie di marketing nelle medie imprese. La gestione della crisi tra continuit? e cambiamento," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(3), pages 25-45.
    12. Jérémy Bonvoisin & Laetitia Thomas & Robert Mies & Rainer Stark & Karine Samuel & Roland Jochem & Jean-François Boujut & Céline Gros, 2017. "Current state of practices in open source product development," Post-Print hal-01578044, HAL.
    13. Thomas Clauss & Peter Harengel & Marianne Hock, 2019. "The perception of value of platform-based business models in the sharing economy: determining the drivers of user loyalty," Review of Managerial Science, Springer, vol. 13(3), pages 605-634, June.
    14. Hayes, Jeremy & Finnegan, Pat, 2005. "Assessing the of potential of e-business models: towards a framework for assisting decision-makers," European Journal of Operational Research, Elsevier, vol. 160(2), pages 365-379, January.
    15. Saeed Nosratabadi & Gergo Pinter & Amir Mosavi & Sandor Semperger, 2020. "Sustainable Banking; Evaluation of the European Business Models," Sustainability, MDPI, vol. 12(6), pages 1-19, March.
    16. Daniel Veit & Eric Clemons & Alexander Benlian & Peter Buxmann & Thomas Hess & Dennis Kundisch & Jan Leimeister & Peter Loos & Martin Spann, 2014. "Business Models," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 6(1), pages 45-53, February.
    17. Mihaela Diaconu & Amalia Dutu, 2014. "From The Orientation Of Marketing To Business Model–A More Entrepreneurial University," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 5, pages 57-62, October.
    18. Sam Solaimani & Harry Bouwman & Timo Itälä, 2015. "Networked enterprise business model alignment: A case study on smart living," Information Systems Frontiers, Springer, vol. 17(4), pages 871-887, August.
    19. Valentin, Christina di & Weiblen, Tobias & Pussep, Anton & Schief, Markus & Emrich, Andreas & Werth, Dirk, 2012. "Measuring Business Model Transformation," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 58911, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    20. Bonazzi, Riccardo & Grèzes, Vincent & Barbey, Valérie, 2017. "Service Design Guidelines for New Types of Wellness Tourism," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2017), Dubrovnik, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017, pages 332-339, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:ijitmx:v:07:y:2010:i:01:n:s0219877010001817. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscinet.com/ijitm/ijitm.shtml .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.