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An e-Business Model Ontology for Modeling e-Business

Author

Listed:
  • Alexander Osterwalder

    (University of Lausanne, Switzerland)

  • Yves Pigneur

    (University of Lausanne, Switzerland)

Abstract

After explaining why business executives and academics should consider thinking about a rigorous approach to e-business models, we introduce a new e-Business Model Ontology. Using the concept of business models can help companies understand, communicate and share, change, measure, simulate and learn more about the different aspects of e-business in their firm. The generic e-Business Model Ontology (a rigorous definition of the e-business issues and their interdependencies in a company’s business model), which we outline in this paper is the foundation for the development of various useful tools for e-business management and IS Requirements Engineering. The e-Business Model Ontology is based on an extensive literature review and describes the logic of a “business system” for creating value in the Internet era. It is composed of four main pillars, which are Product Innovation, Infrastructure Management, Customer Relationship and Financial Aspects. These elements are then further decomposed.

Suggested Citation

  • Alexander Osterwalder & Yves Pigneur, 2002. "An e-Business Model Ontology for Modeling e-Business," Industrial Organization 0202004, University Library of Munich, Germany.
    • Handle: RePEc:wpa:wuwpio:0202004
    Note: Type of Document - . Published at Beld Electronic Commerce Conference 2002, Bled
    as

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    References listed on IDEAS

    as
    1. Raphael Amit & Christoph Zott, 2001. "Value creation in E‐business," Strategic Management Journal, Wiley Blackwell, vol. 22(6‐7), pages 493-520, June.
    2. Alexander Osterwalder & Yves Pigneur & Sarra Ben Lagha, 2002. "Modeling e-Business with eBML," Industrial Organization 0202003, University Library of Munich, Germany.
    3. Thomas W. Malone & Kevin Crowston & Jintae Lee & Brian Pentland & Chrysanthos Dellarocas & George Wyner & John Quimby & Charles S. Osborn & Abraham Bernstein & George Herman & Mark Klein & Elissa O'Do, 1999. "Tools for Inventing Organizations: Toward a Handbook of Organizational Processes," Management Science, INFORMS, vol. 45(3), pages 425-443, March.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    e-business models; ontology; e-business; strategy;
    All these keywords.

    JEL classification:

    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • C88 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Other Computer Software
    • D20 - Microeconomics - - Production and Organizations - - - General

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