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From The Orientation Of Marketing To Business Model–A More Entrepreneurial University

Author

Listed:
  • MIHAELA DIACONU

    (UNIVERSITY OF PITESTI, PITESTI, ROMANIA)

  • AMALIA DUTU

    (UNIVERSITY OF PITESTI, PITESTI, ROMANIA)

Abstract

In the actual situation of higher education market, characterized by intense competition and government underfunding, the university must find that approach by which to be competitive and sustainable. It is imperative for the university to identify that business model which can facilitate the implementation of an appropriate strategy by which it can be assured the value for both external customers (students, employers, society) and its own employees.The university should identify successful business models that allow it to constantly adapt to an increasingly dynamic. It is necessary to rigorously base the allocation of available resources and to properly capitalize especially the scientific research results to ensure competitiveness, in other words, to become more entrepreneurial.

Suggested Citation

  • Mihaela Diaconu & Amalia Dutu, 2014. "From The Orientation Of Marketing To Business Model–A More Entrepreneurial University," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 5, pages 57-62, October.
    • Handle: RePEc:cbu:jrnlec:y:2014:v:5:p:57-62
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    References listed on IDEAS

    as
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    2. Alexander Osterwalder & Yves Pigneur, 2002. "An e-Business Model Ontology for Modeling e-Business," Industrial Organization 0202004, University Library of Munich, Germany.
    3. Henry Chesbrough & Richard S. Rosenbloom, 2002. "The role of the business model in capturing value from innovation: evidence from Xerox Corporation's technology spin-off companies," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 11(3), pages 529-555, June.
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