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Green entrepreneurship inclination among the younger generation: An avenue towards a green economy

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  • Bahadur Ali Soomro
  • Ikhtiar Ali Ghumro
  • Naimatullah Shah

Abstract

The current study sought to predict the inclination toward green entrepreneurship among the younger generation. The study employed a deductive approach by collecting cross‐sectional data. Bachelor and Master's degree students in business management and entrepreneurship courses comprised the respondents. The study analyzed 284 usable survey questionnaires in its final estimation. The results obtained by employing structural equation modeling (SEM) show the positive and significant impact of sustainability orientation and sustainability education on the green entrepreneurship inclination. In contrast, the nonsignificant effect of self‐efficacy on green entrepreneurship inclination is detected among respondents. The study's findings would support the government, policy makers, and university authorities in developing a tailor‐made awareness program through building a curriculum that could offer greater inclination toward green and sustainable education. The outcomes may lead to providing a better living place for future generations worldwide.

Suggested Citation

  • Bahadur Ali Soomro & Ikhtiar Ali Ghumro & Naimatullah Shah, 2020. "Green entrepreneurship inclination among the younger generation: An avenue towards a green economy," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(4), pages 585-594, July.
    • Handle: RePEc:wly:sustdv:v:28:y:2020:i:4:p:585-594
    DOI: 10.1002/sd.2010
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    2. Chen, Su & Shen, Wenbin & Qiu, Zhiqiang & Liu, Rongzhi & Mardani, Abbas, 2023. "Who are the green entrepreneurs in China? The relationship between entrepreneurs’ characteristics, green entrepreneurship orientation, and corporate financial performance," Journal of Business Research, Elsevier, vol. 165(C).
    3. Usman Khizar, Hafiz Muhammad & Iqbal, Muhammad Jawad & Khalid, Junaid & Adomako, Samuel, 2022. "Addressing the conceptualization and measurement challenges of sustainability orientation: A systematic review and research agenda," Journal of Business Research, Elsevier, vol. 142(C), pages 718-743.
    4. Binbin Cai & Yin Chen & Arslan Ayub, 2023. "“Quiet the Mind, and the Soul Will Speak”! Exploring the Boundary Effects of Green Mindfulness and Spiritual Intelligence on University Students’ Green Entrepreneurial Intention–Behavior Link," Sustainability, MDPI, vol. 15(5), pages 1-21, February.
    5. Mohamed Ali Shabeeb Ali & Mohammed Abdullah Ammer & Ibrahim A. Elshaer, 2023. "Born to Be Green: Antecedents of Green Entrepreneurship Intentions among Higher Education Students," Sustainability, MDPI, vol. 15(8), pages 1-20, April.
    6. Melfi Alrasheedi & Abbas Mardani & Arunodaya R. Mishra & Dalia Streimikiene & Huchang Liao & Abdullah H. Al‐nefaie, 2021. "Evaluating the green growth indicators to achieve sustainable development: A novel extended interval‐valued intuitionistic fuzzy‐combined compromise solution approach," Sustainable Development, John Wiley & Sons, Ltd., vol. 29(1), pages 120-142, January.
    7. Hafiz Muhammad Usman Khizar & Muhammad Jawad Iqbal & Muhammad Imran Rasheed, 2021. "Business orientation and sustainable development: A systematic review of sustainability orientation literature and future research avenues," Sustainable Development, John Wiley & Sons, Ltd., vol. 29(5), pages 1001-1017, September.
    8. Huatao Peng & Bingbing Li & Chen Zhou & Bert M. Sadowski, 2021. "How Does the Appeal of Environmental Values Influence Sustainable Entrepreneurial Intention?," IJERPH, MDPI, vol. 18(3), pages 1-25, January.
    9. Cai Li & Majid Murad & Sheikh Farhan Ashraf, 2023. "The Influence of Women’s Green Entrepreneurial Intention on Green Entrepreneurial Behavior through University and Social Support," Sustainability, MDPI, vol. 15(13), pages 1-17, June.
    10. Aldo Alvarez-Risco & Sabina Mlodzianowska & Verónica García-Ibarra & Marc A. Rosen & Shyla Del-Aguila-Arcentales, 2021. "Factors Affecting Green Entrepreneurship Intentions in Business University Students in COVID-19 Pandemic Times: Case of Ecuador," Sustainability, MDPI, vol. 13(11), pages 1-16, June.

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