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Does corporate social responsibility encourage sustainable innovation adoption? Empirical evidence from Luxembourg

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  • Nicolas Poussing

Abstract

This contribution explores how corporate social responsibility (CSR) might influence the adoption of sustainable innovation. Previous research reveals that CSR effects depend on the specific CSR practices considered; this study accordingly investigates different measures of CSR practices with a strategic perspective: strategic versus responsive CSR. The empirical analysis is based on a survey carried out in Luxembourg in 2008, pertaining to CSR practices in firms, combined with the Community Innovation Survey of 2012. The results gathered from a sample of 286 firms, obtained with a Heckman procedure, highlight the importance of differentiating CSR strategies. Specifically, the results show that CSR activities in general do not lead to sustainable innovation adoption, but strategic CSR can have an effect on its adoption.

Suggested Citation

  • Nicolas Poussing, 2019. "Does corporate social responsibility encourage sustainable innovation adoption? Empirical evidence from Luxembourg," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(3), pages 681-689, May.
    • Handle: RePEc:wly:corsem:v:26:y:2019:i:3:p:681-689
    DOI: 10.1002/csr.1712
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    6. Antonella Silvestri & Stefania Veltri, 2020. "Exploring the relationships between corporate social responsibility, leadership, and sustainable entrepreneurship theories: A conceptual framework," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 585-594, March.
    7. Suyun Chen & Yu Ji, 2022. "Do Corporate Social Responsibility Categories Distinctly Influence Innovation? A Resource-Based Theory Perspective," Sustainability, MDPI, vol. 14(6), pages 1-25, March.
    8. Ma, Yanxin & Li, Shimei & Zhou, Liying, 2024. "Why are enterprises willing to assume social responsibility? Answers from the perspective of innovation," Economic Analysis and Policy, Elsevier, vol. 82(C), pages 188-198.
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    10. Yibo Wang & Bocheng Wang, 2024. "Can Resource Dependency and Corporate Social Responsibility Drive Green Innovation Performance?," Sustainability, MDPI, vol. 16(11), pages 1-22, June.

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