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Blockchain‐based traceability and demand for U.S. beef in China

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Listed:
  • Wen Lin
  • David L. Ortega
  • Danielle Ufer
  • Vincenzina Caputo
  • Titus Awokuse

Abstract

Amid stringent traceability requirements and a nearly 14‐year ban, the U.S. beef industry is rebuilding its market presence in China. Blockchain technology offers a responsive means of meeting Chinese import traceability requirements while also addressing consumers' food safety concerns. We evaluate Chinese demand for U.S. beef and blockchain‐based traceability and find that a sizeable segment of the market (37%) is willing to pay a premium for U.S. beef that is traceable using blockchains. Results indicate that investments in traceability systems that utilize blockchain technology may be an effective way for producers to capture a significant market share in China.

Suggested Citation

  • Wen Lin & David L. Ortega & Danielle Ufer & Vincenzina Caputo & Titus Awokuse, 2022. "Blockchain‐based traceability and demand for U.S. beef in China," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 44(1), pages 253-272, March.
    • Handle: RePEc:wly:apecpp:v:44:y:2022:i:1:p:253-272
    DOI: 10.1002/aepp.13135
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    3. Qianqian Zhai & Ali Sher & Qian Li, 2022. "The Impact of Health Risk Perception on Blockchain Traceable Fresh Fruits Purchase Intention in China," IJERPH, MDPI, vol. 19(13), pages 1-14, June.

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