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Computerization in the US ornamental nursery industry

Author

Listed:
  • Lewell F. Gunter

    (Department of Agricultural and Applied Economics, University of Georgia)

  • Steven C. Turner

    (Department of Agricultural and Applied Economics, University of Georgia)

Abstract

This research analyzes the determinants of computer application adoption by US nurseries. A loglinear model, commonly used for the analysis of contingency tables, was adapted to the problem. This approach allowed the computer adoption and application adoption decisions to be considered together, and permitted the modeling of the effect of adopting a given computerized application on the probability of adopting another. The effects of firm size, age, retail sales percentage, and the number of permanent employees on the computerization of accounting, word processing, inventory, and marketing are analyzed. © 1993 John Wiley & Sons, Inc.

Suggested Citation

  • Lewell F. Gunter & Steven C. Turner, 1993. "Computerization in the US ornamental nursery industry," Agribusiness, John Wiley & Sons, Ltd., vol. 9(1), pages 77-90.
    • Handle: RePEc:wly:agribz:v:9:y:1993:i:1:p:77-90
    DOI: 10.1002/1520-6297(199301)9:1<77::AID-AGR2720090108>3.0.CO;2-X
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    References listed on IDEAS

    as
    1. Daniel S. Putler & David Zilberman, 1988. "Computer Use in Agriculture: Evidence from Tulare County, California," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 70(4), pages 790-802.
    2. Gregory A. Baker, 1990. "Characteristics of computer usage and determinants of microcomputer success by agribusinesses," Agribusiness, John Wiley & Sons, Ltd., vol. 6(2), pages 109-119.
    3. Marvin T. Batte & Eugene Jones & Gary D. Schnitkey, 1990. "Computer Use by Ohio Commercial Farmers," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 72(4), pages 935-945.
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