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Selecting Delivery Methods for Outreach Education Programs

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  • Carter, Bryson R.
  • Batte, Marvin T.

Abstract

Farmer perceptions of extension program delivery methods and an analysis of the relationships of method and farmer characteristics to evaluation scores are presented. Evaluation scores tend to increase with written, interactive and variable-scheduled methods and methods where users determine the agenda. Evaluations tend to be lower for high user cost and “high-tech” methods. Substantial similarity of results exists across groups of farmers differing by age, education levels, farm size and farm type. There are differences, however, in absolute valuation of the method characteristics across the groups.

Suggested Citation

  • Carter, Bryson R. & Batte, Marvin T., 1994. "Selecting Delivery Methods for Outreach Education Programs," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 26(2), pages 473-484, December.
    • Handle: RePEc:cup:jagaec:v:26:y:1994:i:02:p:473-484_02
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    1. Daniel S. Putler & David Zilberman, 1988. "Computer Use in Agriculture: Evidence from Tulare County, California," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 70(4), pages 790-802.
    2. Marvin T. Batte & Eugene Jones & Gary D. Schnitkey, 1990. "Computer Use by Ohio Commercial Farmers," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 72(4), pages 935-945.
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    2. George F. Patrick & Stanton Ullerich, 1996. "Information sources and risk attitudes of large-scale farmers, farm managers, and agricultural bankers," Agribusiness, John Wiley & Sons, Ltd., vol. 12(5), pages 461-471.

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