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Spanish wine consumer behavior: A choice experiment approach

Author

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  • Nadhem Mtimet

    (Agro-food Economics Unit, CITA, Government of Aragon, P.O. Box 727, 50080, Zaragoza (Spain); Department of Rural Economy, Ecole Supérieure d'Agriculture de Mograne (Tunisia))

  • Luis Miguel Albisu

    (Agro-food Economics Unit, CITA, Government of Aragon, P.O. Box 727, 50080, Zaragoza (Spain))

Abstract

Overall wine consumption in Spain is decreasing, while at the same time, designation of origin (DO) wine consumption is increasing gradually. This study examines Spanish DO wine consumer behavior by the use of a choice experiment technique. A main-effects model as well as an interaction-effects model is estimated based on four attributes: designation of origin, price, wine aging, and grape variety. Willingness-to-pay estimates, depending on the price segment, is derived for switching from one attribute level to another. Consumer segmentation is undertaken based on purchase frequencies. Market simulations are presented for consumer segments. Empirical results indicate the importance of the DO and the wine aging attributes on wine selection. The interaction-effects model shows the importance of attribute interactions on consumers' choice process. Differences as well as similarities are detected among consumer segments. [EconLit citations: D120, Q120, Q130]. © 2006 Wiley Periodicals, Inc. Agribusiness 22: 343-362, 2006.

Suggested Citation

  • Nadhem Mtimet & Luis Miguel Albisu, 2006. "Spanish wine consumer behavior: A choice experiment approach," Agribusiness, John Wiley & Sons, Ltd., vol. 22(3), pages 343-362.
    • Handle: RePEc:wly:agribz:v:22:y:2006:i:3:p:343-362
    DOI: 10.1002/agr.20090
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    2. Monica Fait & Antonio Iazzi & Paola Scorrano, 2014. "La brand experience nelle strategie commerciali delle imprese vitivinicole," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, vol. 2014(2), pages 285-304.
    3. Bart Vermeulen & Peter Goos & Riccardo Scarpa & Martina Vandebroek, 2011. "Bayesian Conjoint Choice Designs for Measuring Willingness to Pay," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 48(1), pages 129-149, January.
    4. Flavio Boccia & Rosa Malgeri Manzo & Daniela Covino, 2019. "Consumer behavior and corporate social responsibility: An evaluation by a choice experiment," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(1), pages 97-105, January.
    5. Escobar, Cristina & Kallas, Zein & Gil, José María, 2015. "Impact of the economic and the political changes on consumers' wine preferences in Catalonia (Spain): a generalized multinomial logit approach," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202730, European Association of Agricultural Economists.
    6. Ramo Barrena & Mercedes Sánchez, 2011. "Abstraction and product categories as explanatory variables for food consumption," Post-Print hal-00712382, HAL.
    7. Paulo Duarte Silveira, 2019. "The Relevance of Shopper Marketing Touchpoints: An Empirical Study on Wine Choice in Restaurants," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 35-48.
    8. Sckokai, Paolo & Veneziani, Mario & Moro, Daniele & Castellari, Elena, 2014. "Consumer willingness to pay for food safety: the case of mycotoxins in milk," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), vol. 3(1), pages 1-19, April.
    9. Daniele Moro & Mario Veneziani & Paolo Sckokai & Elena Castellari, 2015. "Consumer Willingness to Pay for Catechin‐enriched Yogurt: Evidence from a Stated Choice Experiment," Agribusiness, John Wiley & Sons, Ltd., vol. 31(2), pages 243-258, April.
    10. Koistinen, Laura & Pouta, Eija & Heikkila, Jaakko & Forsman-Hugg, Sari & Kotro, Jaana & Makela, Jarmo & Niva, M., 2011. "Impact of meat type, methods of production, fat content, price and carbon footprint information on meat choice," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114710, European Association of Agricultural Economists.
    11. Peterson, Hikaru Hanawa & Hustvedt, Gwendolyn & Chen, Yun-Ju (Kelly), 2008. "US Consumers' Willingness to Pay for Wool Product Attributes," 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas 6747, Southern Agricultural Economics Association.
    12. Palma, David & Ortúzar, Juan de Dios & Rizzi, Luis Ignacio & Guevara, Cristian Angelo & Casaubon, Gerard & Ma, Huiqin, 2016. "Modelling choice when price is a cue for quality: a case study with Chinese consumers," Journal of choice modelling, Elsevier, vol. 19(C), pages 24-39.
    13. Deselnicu, Oana C. & Costanigro, Marco & Souza-Monteiro, Diogo M. & McFadden, Dawn Thilmany, 2013. "A Meta-Analysis of Geographical Indication Food Valuation Studies: What Drives the Premium for Origin-Based Labels?," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 38(2), pages 1-16, August.
    14. Ji Yong Lee & Noppawong Pavasopon & Orachos Napasintuwong & Rodolfo M. Nayga, 2020. "Consumers' Valuation of Geographical Indication‐Labeled Food: The Case of Hom Mali Rice in Bangkok," Asian Economic Journal, East Asian Economic Association, vol. 34(1), pages 79-96, March.
    15. Palma, David & Dios Ortuzar, Juan de & Casaubon, Gerard & Rizzi, Luis I. & Agosin, Eduardo, 2013. "Measuring consumer preferences using hybrid discrete choice models," Working Papers 164855, American Association of Wine Economists.
    16. Pascale Ertus & Christine Petr, 2020. "Rception Of The Terroir For Wine: Adaptation Of The Concept Of Perceived Terroirity And Proposal Of A Scale Of Measurement For Wine [Perception Du Terroir Pour Le Produit Vin : Adaptation Du Concep," Post-Print hal-03000562, HAL.
    17. Pascale Ertus & Céline Jacob & Christine Petr, 2017. "Quel Contenu Informationnel Proposé Pour Améliorer La Perception De La Qualité Du Vin Du Consommateur ?," Post-Print hal-01599008, HAL.

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