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Evaluating the beef promotion checkoff: The robustness of the conclusions

Author

Listed:
  • Ronald W. Ward

    (Food and Resource Economics Department, University of Florida, Gainesville, FL 32611)

Abstract

Evaluation of the beef checkoff is an ongoing effort. Using household data and aggregate beef disappearance data, recent results confirm earlier work by Ward and Lambert showing the effectiveness of the beef checkoff even though the impact on cattle prices is small relative to other factors. Problems with other models attempting to reproduce Ward and Lambert's earlier models are detailed and the specific problems associated with attempts to use other models compared with Ward and Lambert are shown. [Econ-Lit citations: Q130, M300, M370] © 1999 John Wiley & Sons, Inc.

Suggested Citation

  • Ronald W. Ward, 1999. "Evaluating the beef promotion checkoff: The robustness of the conclusions," Agribusiness, John Wiley & Sons, Ltd., vol. 15(4), pages 517-524.
    • Handle: RePEc:wly:agribz:v:15:y:1999:i:4:p:517-524
    DOI: 10.1002/(SICI)1520-6297(199923)15:4<517::AID-AGR7>3.0.CO;2-0
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    References listed on IDEAS

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    1. Henry W. Kinnucan & Yuliang Miao, 1999. "Media-specific returns to generic advertising: The case of catfish," Agribusiness, John Wiley & Sons, Ltd., vol. 15(1), pages 81-99.
    2. Ward, Ronald W. & Moon, Wanki, 1996. "Changing Attitudes about Fat and Cholesterol: Do They Impact Meat Consumption?," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 11(3), pages 1-3.
    3. Alston, Julian M. & Chalfant, James A. & Christian, Jason E. & Meng, Erika C.H. & Piggott, Nicholas E., 1997. "The California Table Grape Commission's Promotion Program: An Evaluation," Monographs, University of California, Davis, Giannini Foundation, number 11932, December.
    4. Nouhoun Coulibaly & B. Wade Brorsen, 1999. "Explaining the differences between two previous meat generic advertising studies," Agribusiness, John Wiley & Sons, Ltd., vol. 15(4), pages 501-515.
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    Cited by:

    1. Øystein Myrland & Diansheng Dong & Harry M. Kaiser, 2007. "Quantity versus quality effects of generic advertising: The case of Norwegian salmon," Agribusiness, John Wiley & Sons, Ltd., vol. 23(1), pages 85-100.
    2. Todd M. Schmit & Brian W. Gould & Diansheng Dong & Harry M. Kaiser & Chanjin Chung, 2003. "The Impact of Generic Advertising on U.S. Household Cheese Purchases: A Censored Autocorrelated Regression Approach," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 51(1), pages 15-37, March.
    3. Melissa G. S. McKendree & Glynn T. Tonsor & Ted C. Schroeder & Nathan P. Hendricks, 2020. "Impacts of Retail and Export Demand on United States Cattle Producers," American Journal of Agricultural Economics, John Wiley & Sons, vol. 102(3), pages 866-883, May.
    4. Verbeke, Wim & Ward, Ronald W., 2001. "A fresh meat almost ideal demand system incorporating negative TV press and advertising impact," Agricultural Economics, Blackwell, vol. 25(2-3), pages 359-374, September.
    5. Jones, Eugene, 2001. "Agricultural Economics Research And Its Usefulness To Private Firms: Some Unsolicited Observations," Journal of Food Distribution Research, Food Distribution Research Society, vol. 32(1), pages 1-7, March.
    6. Verbeke, W. & Ward, R. W. & Avermaete, T., 2002. "Evaluation of publicity measures relating to the EU beef labelling system in Belgium," Food Policy, Elsevier, vol. 27(4), pages 339-353, August.

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