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The Impact of Generic Advertising on U.S. Household Cheese Purchases: A Censored Autocorrelated Regression Approach

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  • Todd M. Schmit
  • Brian W. Gould
  • Diansheng Dong
  • Harry M. Kaiser
  • Chanjin Chung

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  • Todd M. Schmit & Brian W. Gould & Diansheng Dong & Harry M. Kaiser & Chanjin Chung, 2003. "The Impact of Generic Advertising on U.S. Household Cheese Purchases: A Censored Autocorrelated Regression Approach," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 51(1), pages 15-37, March.
    • Handle: RePEc:bla:canjag:v:51:y:2003:i:1:p:15-37
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    File URL: http://hdl.handle.net/10.1111/j.1744-7976.2003.tb00162.x
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    1. Jeongwen Chiang, 1991. "A Simultaneous Approach to the Whether, What and How Much to Buy Questions," Marketing Science, INFORMS, vol. 10(4), pages 297-315.
    2. John Lenz & Harry M. Kaiser & Chanjin Chung, 1998. "Economic analysis of generic milk advertising impacts on markets in New York State," Agribusiness, John Wiley & Sons, Ltd., vol. 14(1), pages 73-83.
    3. Blaylock, James R. & Blisard, William N., 1990. "Effects of Advertising on the Demand for Cheese, January 1982-June 1989," Staff Reports 278346, United States Department of Agriculture, Economic Research Service.
    4. Kaiser, Harry M., 2000. "Impact Of Generic Fluid Milk And Cheese Advertising On Dairy Markets 1984-99," Working Papers 292855, Cornell University, Department of Applied Economics and Management.
    5. Sun, Theresa Y. & Blisard, Noel & Blaylock, James R., 1995. "An Evaluation of Fluid Milk and Cheese Advertising, 1978-93," Technical Bulletins 156767, United States Department of Agriculture, Economic Research Service.
    6. Brian W. Gould & Jorge Cornick & Thomas Cox, 1994. "Consumer Demand for New Reduced-fat Foods: An Analysis of Cheese Expenditures," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 42(3), pages 367-380, November.
    7. Blisard, Noel & Blayney, Donald & Chandran, Ram & Smallwood, David & Blaylock, James, 1997. "Evaluation of fluid milk and cheese advertising, 1984-96," Technical Bulletins 312339, United States Department of Agriculture, Economic Research Service.
    8. Kaiser, Harry M., 2000. "Impact of Generic Fluid Milk and Cheese Advertising on Dairy Markets," Research Bulletins 122670, Cornell University, Department of Applied Economics and Management.
    9. Brian W. Gould & Huei Chin Lin, 1994. "The demand for cheese in the United States: The role of household composition," Agribusiness, John Wiley & Sons, Ltd., vol. 10(1), pages 43-59.
    10. Kaiser, Harry M. & Roberte, J. Carlos, 1995. "Impact of Generic Fluid Milk Advertising on Whole, Lowfat, and Skim Milk Demand," Research Bulletins 122996, Cornell University, Department of Applied Economics and Management.
    11. Gould, Brian W. & Dong, Diansheng, 2000. "The Decision Of When To Buy A Frequently Purchased Good: A Multi-Period Probit Model," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 25(2), pages 1-17, December.
    12. Ronald W. Ward, 1999. "Evaluating the beef promotion checkoff: The robustness of the conclusions," Agribusiness, John Wiley & Sons, Ltd., vol. 15(4), pages 517-524.
    13. Sun, Theresa Y. & Blaylock, James R., 1993. "An Evaluation of Fluid Milk and Cheese Advertising," Technical Bulletins 157039, United States Department of Agriculture, Economic Research Service.
    14. Blaylock, James R. & Blisard, William N., 1988. "Effects of advertising on the demand for cheese," Technical Bulletins 312297, United States Department of Agriculture, Economic Research Service.
    15. Vande Kamp, Philip R. & Kaiser, Harry M., 1999. "Commodity Promotion Programs in the United States," Research Bulletins 122675, Cornell University, Department of Applied Economics and Management.
    16. Crespi, John M. & Sexton, Richard J., 2001. "Marketing Orders and Brand Promotion...Got Lawyers?," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 16(1), pages 1-6.
    17. Brian W. Gould, 1992. "At-Home Consumption of Cheese: A Purchase-Infrequency Model," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 74(2), pages 453-459.
    18. Sun, Theresa Y. & Blaylock, James R. & Blisard, Noel, 1993. "An Evaluation of Fluid Milk and Cheese Advertising," Technical Bulletins 313659, United States Department of Agriculture, Economic Research Service.
    19. Blisard, Noel & Blayney, Donald P. & Chandran, Ram & Allshouse, Jane E., 1999. "Analyses of Generic Dairy Advertising, 1984-97," Technical Bulletins 33554, United States Department of Agriculture, Economic Research Service.
    20. Ferrero, Jennifer L. & Boon, Leen & Kaiser, Harry M. & Forker, Olan D., 1996. "Annotated Bibliography of Generic Commodity Promotion Research," Research Bulletins 122819, Cornell University, Department of Applied Economics and Management.
    21. Breslaw, Jon A, 1994. "Evaluation of Multivariate Normal Probability Integrals Using a Low Variance Simulator," The Review of Economics and Statistics, MIT Press, vol. 76(4), pages 673-682, November.
    22. Diansheng Dong & J.S. Shonkwiler & Oral Capps, 1998. "Estimation of Demand Functions Using Cross-Sectional Household Data: The Problem Revisited," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(3), pages 466-473.
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    Cited by:

    1. Øystein Myrland & Diansheng Dong & Harry M. Kaiser, 2007. "Quantity versus quality effects of generic advertising: The case of Norwegian salmon," Agribusiness, John Wiley & Sons, Ltd., vol. 23(1), pages 85-100.
    2. Diansheng Dong & Yuqing Zheng & Hayden Stewart, 2020. "The effects of food sales taxes on household food spending: An application of a censored cluster model," Agricultural Economics, International Association of Agricultural Economists, vol. 51(5), pages 669-684, September.
    3. House, Lisa A. & Jiang, Yuan & Salois, Matthew, 2014. "Measures of Online Advertising Effectiveness: The Case of Orange Juice," 2014 AAEA/EAAE/CAES Joint Symposium: Social Networks, Social Media and the Economics of Food, May 29-30, 2014, Montreal, Canada 169776, Agricultural and Applied Economics Association.
    4. Dong, Diansheng & Stewart, Hayden & McLaughlin, Patrick W., 2017. "A New Approach for Modeling Household Food Demand with Panel Data: The Case of Cold Cereals," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258195, Agricultural and Applied Economics Association.
    5. Bakhtavoryan, Rafael & Capps, Jr., Oral, . "A Demand Systems Analysis for Cheese Varieties Using a Balanced Panel of US-Designated Market Areas, 2018–2020," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 49(2).
    6. Davis, Chris & Blayney, Don & Yen, Steven & Cooper, Joseph C., 2009. "An analysis of at-home demand for ice cream in the United States," MPRA Paper 24782, University Library of Munich, Germany.
    7. Dong, Diansheng & Zheng, Yuqing & Stewart, Hayden, 2018. "Food Sales Taxes on Household Food Spending: Application of a Censored Cluster Model," 2018 Annual Meeting, August 5-7, Washington, D.C. 273829, Agricultural and Applied Economics Association.

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