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Efficient Consumer Response meets the Industrialization of Agriculture

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  • William G. Soucie

    (Pioneer Hi-Bred International, Inc., Johnston, IA)

Abstract

Efficient Consumer Response (ECR) is a grocery industry effort to reduce the cost of delivering food products to the consumer. Industrialization of Agriculture (IA) is a phenomenon whereby decisions at the front-end of the food supply chain are based on knowledge of consumers' wants and needs. ECR and IA have developed independently of each other; however, both efforts are focused on the consumer. Cross-application of ECR and IA strategies and technologies over the entire value-chain will be necessary in order to deliver the ultimate value to the consumer. © 1997 John Wiley & Sons, Inc.

Suggested Citation

  • William G. Soucie, 1997. "Efficient Consumer Response meets the Industrialization of Agriculture," Agribusiness, John Wiley & Sons, Ltd., vol. 13(3), pages 349-355.
    • Handle: RePEc:wly:agribz:v:13:y:1997:i:3:p:349-355
    DOI: 10.1002/(SICI)1520-6297(199705/06)13:3<349::AID-AGR8>3.0.CO;2-0
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    References listed on IDEAS

    as
    1. Urban, Thomas N., 1991. "Agricultural Industrialization: It's Inevitable," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 6(4), pages 1-3.
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    Cited by:

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    2. Zalewski, Romuald I. & Skawinska, Eulalia, 2002. "Determinants of Quality Management Efficiency in Polish Food Processing Industry," 2002 International Congress, August 28-31, 2002, Zaragoza, Spain 24891, European Association of Agricultural Economists.
    3. Gagalyuk, Taras, 2012. "Goal achievement in supply chain networks: A study of the Ukrainian agri-food business," Studies on the Agricultural and Food Sector in Transition Economies, Leibniz Institute of Agricultural Development in Transition Economies (IAMO), volume 64, number 64.
    4. Yue Hu & Siwei Lu & Huiyuan Zhang & Guibo Liu & Jiangang Peng, 2021. "Empirical Analysis on the Performance of Rural Credit Cooperative’s Shareholding Reform Based on the Rationale of Isomorphic Incentive Compatibility," Sustainability, MDPI, vol. 13(5), pages 1-29, March.
    5. Thomas J. Hoban, 1998. "Food industry innovation: Efficient consumer response," Agribusiness, John Wiley & Sons, Ltd., vol. 14(3), pages 235-245.
    6. Davies, Terry & Konisky, David M., 2000. "Environmental Implications of the Foodservice and Food Retail Industries," Discussion Papers 10761, Resources for the Future.
    7. Larson, Ronald B., 1997. "Key Developments In The Food Distribution System," Working Papers 14350, University of Minnesota, The Food Industry Center.

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