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How, if at All, should the Law of Trademarks Adapt to the Rise of Sensory Marketing?

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  • Wołangiewicz Michał

    (London School of Economics (LSE) and Wroclaw University,London, UK)

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  • Wołangiewicz Michał, 2018. "How, if at All, should the Law of Trademarks Adapt to the Rise of Sensory Marketing?," Wroclaw Review of Law, Administration & Economics, Sciendo, vol. 7(2), pages 40-57, December.
    • Handle: RePEc:vrs:wrolae:v:7:y:2018:i:2:p:40-57:n:4
    DOI: 10.1515/wrlae-2018-0016
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    References listed on IDEAS

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    1. Kevin Bradford & Debra Desrochers, 2009. "The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents," Journal of Business Ethics, Springer, vol. 90(2), pages 141-153, November.
    2. Girard, Marc & Girard, Anna & Suppin, Anna-Caroline & Bartsch, Silke, 2016. "The scentscape: An integrative framework describing scents in servicescapes," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 9(1), pages 597-622.
    3. Garlin, Francine V. & Owen, Katherine, 2006. "Setting the tone with the tune: A meta-analytic review of the effects of background music in retail settings," Journal of Business Research, Elsevier, vol. 59(6), pages 755-764, June.
    4. Aradhna Krishna & May O. Lwin & Maureen Morrin, 2010. "Product Scent and Memory," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(1), pages 57-67, June.
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