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The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents

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  • Kevin Bradford
  • Debra Desrochers

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  • Kevin Bradford & Debra Desrochers, 2009. "The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents," Journal of Business Ethics, Springer, vol. 90(2), pages 141-153, November.
    • Handle: RePEc:kap:jbuset:v:90:y:2009:i:2:p:141-153
    DOI: 10.1007/s10551-010-0377-5
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    References listed on IDEAS

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    1. Mitchell, Deborah J & Kahn, Barbara E & Knasko, Susan C, 1995. "There's Something in the Air: Effects of Congruent or Incongruent Ambient Odor on Consumer Decision Making," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 22(2), pages 229-238, September.
    2. Friestad, Marian & Wright, Peter, 1994. "The Persuasion Knowledge Model: How People Cope with Persuasion Attempts," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 1-31, June.
    3. Michon, Richard & Chebat, Jean-Charles & Turley, L. W., 2005. "Mall atmospherics: the interaction effects of the mall environment on shopping behavior," Journal of Business Research, Elsevier, vol. 58(5), pages 576-583, May.
    4. Spangenberg, Eric R. & Grohmann, Bianca & Sprott, David E., 2005. "It's beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting," Journal of Business Research, Elsevier, vol. 58(11), pages 1583-1589, November.
    5. Turley, L. W. & Milliman, Ronald E., 2000. "Atmospheric Effects on Shopping Behavior: A Review of the Experimental Evidence," Journal of Business Research, Elsevier, vol. 49(2), pages 193-211, August.
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    Citations

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    Cited by:

    1. Sugrová Michaela & Paluchová Johanna & Horská Elena & Bercik Jakub & Gendiar Samuel Norman, 2018. "Review of Aroma Marketing in Selected Areas: Case of Fashion Stores," Prosperitas, Budapest Business University, vol. 5(3), pages 111-121.
    2. Moti Zwilling & Shalom Levy & Yaniv Gvili & Peter Dostal, 2020. "Machine learning as an effective paradigm for persuasive message design," Quality & Quantity: International Journal of Methodology, Springer, vol. 54(3), pages 1023-1045, June.
    3. Kechagia, Varvara & Drichoutis, Andreas C., 2016. "The effect of olfactory sensory cues on economic decision making," MPRA Paper 75293, University Library of Munich, Germany.
    4. Leenders, Mark A.A.M. & Smidts, Ale & Haji, Anouar El, 2019. "Ambient scent as a mood inducer in supermarkets: The role of scent intensity and time-pressure of shoppers," Journal of Retailing and Consumer Services, Elsevier, vol. 48(C), pages 270-280.
    5. Isaac Nanekum & Abekah Keelson Solomon, 2022. "The Mediating Role of Employee Factor in the Relationship between Sensory Marketing and Economic Performance of Ghana’s Foodservice Sector," Technium Social Sciences Journal, Technium Science, vol. 38(1), pages 537-558, December.
    6. Chaney, Damien & Lunardo, Renaud & Saintives, Camille, 2015. "In-store quality (in)congruency as a driver of perceived legitimacy and shopping behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 24(C), pages 51-59.
    7. Wołangiewicz Michał, 2018. "How, if at All, should the Law of Trademarks Adapt to the Rise of Sensory Marketing?," Wroclaw Review of Law, Administration & Economics, Sciendo, vol. 7(2), pages 40-57, December.
    8. Girard, Marc & Girard, Anna & Suppin, Anna-Caroline & Bartsch, Silke, 2016. "The scentscape: An integrative framework describing scents in servicescapes," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 9(1), pages 597-622.
    9. Kechagia, Varvara & Drichoutis, Andreas C., 2017. "The effect of olfactory sensory cues on willingness to pay and choice under risk," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 70(C), pages 33-46.
    10. José Verissimo & Rui Alves Pereira, 2013. "The Effect Of Ambient Scent On Moviegoers’ Behavior," Portuguese Journal of Management Studies, ISEG, Universidade de Lisboa, vol. 0(2), pages 67-80.
    11. Chatterjee Shuvam & Bryła Paweł, 2022. "Innovation and trends in olfactory marketing: A review of the literature," Journal of Economics and Management, Sciendo, vol. 44(1), pages 210-235, January.

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