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Understanding Consumers’ Intention to Purchase GI Cheeses Based on the SEM-Logit Model

Author

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  • Užar Dubravka

    (PhD student, Faculty of Economics and Business, University of Belgrade, Republic of Serbia, Postal address: Kopernikova 51/7, 21000 Novi Sad, Serbia)

  • Filipović Jelena

    (PhD, Full Professor, Faculty of Economics and Business, University of Belgrade, Republic of Serbia)

Abstract

This study aimed to investigate determinants of purchase cheeses with GIs in developing country and to analyze to what extent these factors affected individuals’ purchasing intention, because there is a growing interest in geographical indications of origin (GIs) as a tool for product differentiation. An extension of the theory of planned behavior (TPB) is used as the framework of the study. To get a deeper insight into the influence of unobserved exogenous latent variables on consumers’ intentions to purchase GI cheeses, SEM and Logit models were combined and the SEM-Logit integration model was constructed. The study supports extended model of TPB, which includes trust and loyalty, as a useful framework to understand the consumers’ intentions to buy the investigated product category. The results from SEM-Logit show that attitude, subjective norms, perceived behavioral control, trust, loyalty, education and monthly income have significant impacts on intention to purchase cheeses with GIs. The findings of this research provide important contribution for understanding GI cheeses’ consumption intention and behavior.

Suggested Citation

  • Užar Dubravka & Filipović Jelena, 2023. "Understanding Consumers’ Intention to Purchase GI Cheeses Based on the SEM-Logit Model," South East European Journal of Economics and Business, Sciendo, vol. 18(2), pages 87-96, December.
    • Handle: RePEc:vrs:seejeb:v:18:y:2023:i:2:p:87-96:n:4
    DOI: 10.2478/jeb-2023-0020
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    More about this item

    Keywords

    Geographical indication; Theory of planned behavior (TPB); Cheese purchasing;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • C30 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - General

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