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Professional Languages Alone Do Not Suffice for Successful and Socially Responsible Internal Communication between Different Cultures

Author

Listed:
  • Kukovec Darja

    (PhD student at the University of Maribor, Faculty of Economics and Business, Slovenia)

  • Mulej Matjaž

    (University of Maribor, Faculty of Economics and Business, Slovenia)

  • Žižek Simona Šarotar

    (University of Maribor, Faculty of Economics and Business, Slovenia)

Abstract

Successful internal communication in an intercultural environment depends on the organizational culture, business environment, social responsibility, and leaders’ skills. Thus, internal communication and employee adaptation to changing business environments ask what a successful socially responsible internal communication requires. This contribution discusses theoretical foundations of qualitative research, how the organizational culture can define which direction the organization should chose to attain social responsibility, and how internal communication can improve understanding of professional language and be decisive in a working environment. The generated model offers insights into understanding social responsibility and organizational culture to improve internal communication.

Suggested Citation

  • Kukovec Darja & Mulej Matjaž & Žižek Simona Šarotar, 2018. "Professional Languages Alone Do Not Suffice for Successful and Socially Responsible Internal Communication between Different Cultures," Naše gospodarstvo/Our economy, Sciendo, vol. 64(3), pages 47-55, September.
    • Handle: RePEc:vrs:ngooec:v:64:y:2018:i:3:p:47-55:n:5
    DOI: 10.2478/ngoe-2018-0017
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    References listed on IDEAS

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    More about this item

    Keywords

    organizational culture; social responsibility; communication; internal communication; business languages;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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