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Competition in wearable device market: the effect of network externality and product compatibility

Author

Listed:
  • Jing Wu

    (Southwestern University of Finance and Economics)

  • He Li

    (University of Memphis)

  • Zhangxi Lin

    (Texas Tech University)

  • Haichao Zheng

    (Southwestern University of Finance and Economics)

Abstract

The rapid growth in consumer adoption of wearable devices has garnered the attention of both practitioners and academia. Competition in the wearable device market is both substantial and complicated. In this study, we investigate the impact of network externality on wearable device competition in a two-dimensional product differentiation model. We consider a market that has a broad array of products (horizontal differentiation) and various quality levels (vertical differentiation). We study two types of network externalities according to the product compatibility in two types of market structures. Our model indicates that firm profits are decreased by network externalities in horizontal dominance. Network externality also increases (decreases) the higher-quality (lower-quality) firm’s profit in vertical dominance. Moreover, firms should ensure that their products are incompatible with those of rivals when network externality is large, and they should release compatible products when network externality is small in horizontal dominance. Firms should always ensure that their products are compatible with those of competitors in vertical dominance.

Suggested Citation

  • Jing Wu & He Li & Zhangxi Lin & Haichao Zheng, 2017. "Competition in wearable device market: the effect of network externality and product compatibility," Electronic Commerce Research, Springer, vol. 17(3), pages 335-359, September.
    • Handle: RePEc:spr:elcore:v:17:y:2017:i:3:d:10.1007_s10660-016-9227-6
    DOI: 10.1007/s10660-016-9227-6
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    2. Gregor Bogdan & Gwiaździński Emilian, 2020. "Wearable Technology in the Perception of Young Consumers," Marketing of Scientific and Research Organizations, Sciendo, vol. 36(2), pages 61-76, June.
    3. Zheng, Zhijun & Li, Gang & Cheng, T.C.E & Wu, Feng, 2022. "Offline supplementary service strategies for the online marketplace: Third-party service or marketplace service?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 164(C).
    4. Juin-Ming Tsai & Shiu-Wan Hung & Guan-Ting Lin, 2022. "Continued usage of smart wearable devices (SWDs): cross-level analysis of gamification and network externality," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1661-1676, September.

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