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Why Use-centered Game-based Learning in Higher Education? The Case of Cesim SimBrand

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Abstract

This paper endeavours to research about simulation/serious games exploration within University of Algarve (Portugal), namely Cesim SimBrand for Marketing Simulation (course unit). A total amount of 30 learners participated in this study through a mixed survey (open-ended and closed-ended queries). The empirical evidences exhibit interesting outcomes: (i) a response rate of 50 percent; (ii) these tools increase learning engagement, although it is essential to be more realistic; (iii) teamwork seems to be a controversial topic; (iv) learners had a positive experience; however, some feel unprepared before their usage (prior knowledge). Hence, this survey provides a good platform for future research and approaches how to promote a better exploration of simulation/serious games. To conclude, this manuscript will be divided into six sections: (i) the 5W’s of game-based learning; (ii) research (statement of the problem, aims/objectives, philosophical approach and data collection/analysis); (iii) diagnosis (game deliver and learners’ pre-perception); (iv) findings (learners’ profile, awareness, experiences and preparation); (v) limitations and future work (methodological limitations and tools/analysis upgrade); and, (vi) conclusions.

Suggested Citation

  • Kikot, Tatiana & Costa, Gonçalo & Fernandes, Silvia & Águas, Paulo, 2014. "Why Use-centered Game-based Learning in Higher Education? The Case of Cesim SimBrand," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 2(3), pages 229-241.
    • Handle: RePEc:ris:jspord:0034
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    References listed on IDEAS

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    1. Duarte, Duarte & V. Martins, Paula, 2013. "A Maturity Model for Higher Education Institutions," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 1(1), pages 25-45.
    2. repec:ris:cieodp:2013_013 is not listed on IDEAS
    3. Santos, Joana & Gonçalves, Gabriela & Gomes, Alexandra, 2013. "Organizational Culture and Subjective and Work Well-being. The Case of Employees of Portuguese Universities," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 1(3), pages 153-161.
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    Cited by:

    1. Javier S. Lacárcel, Francisco, 2022. "Main Uses of Artificial Intelligence in Digital Marketing Strategies Linked to Tourism," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 10(3), pages 216-227.
    2. González-Padilla, Paula, 2022. "Tourist Behavior and Demand for Digital Disconnection: A Review," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 10(3), pages 202-215.

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    More about this item

    Keywords

    Game-based learning; serious games; Cesim SimBrand; University of Algarve;
    All these keywords.

    JEL classification:

    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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