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Is the Importance of Market Orientation Growing? A Study of High-Tech Manufacturing Companies

Author

Listed:
  • Soniewicki Marcin

    (Poznań University of Economics and Business, Poland)

Abstract

Purpose: The article analyzes the market-orientation level and its impact on high-tech manufacturing companies’ competitiveness at two points in time.

Suggested Citation

  • Soniewicki Marcin, 2022. "Is the Importance of Market Orientation Growing? A Study of High-Tech Manufacturing Companies," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 30(4), pages 150-174, November.
    • Handle: RePEc:vrs:jmbace:v:30:y:2022:i:4:p:150-174:n:5
    DOI: 10.7206/cemj.2658-0845.93
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    References listed on IDEAS

    as
    1. Slater, Stanley F. & Narver, John C., 2000. "The Positive Effect of a Market Orientation on Business Profitability: A Balanced Replication," Journal of Business Research, Elsevier, vol. 48(1), pages 69-73, April.
    2. Neil A. Morgan & Douglas W. Vorhies & Charlotte H. Mason, 2009. "Market orientation, marketing capabilities, and firm performance," Strategic Management Journal, Wiley Blackwell, vol. 30(8), pages 909-920, August.
    3. Law, Kris M.Y. & Gunasekaran, Angappa, 2012. "Sustainability development in high-tech manufacturing firms in Hong Kong: Motivators and readiness," International Journal of Production Economics, Elsevier, vol. 137(1), pages 116-125.
    4. Kim, Jaehoon & Kim, Sangsin, 2015. "2012년 국회법 개정의 효과 연구 [A Study on the Effect of the 2012 National Assembly Act Amendment]," KDI Research Monographs, Korea Development Institute (KDI), volume 127, number v:2015-03(k):y:2015:p:1-1.
    5. Fernando Galindo-Rueda & Fabien Verger, 2016. "OECD Taxonomy of Economic Activities Based on R&D Intensity," OECD Science, Technology and Industry Working Papers 2016/4, OECD Publishing.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    market orientation; competitiveness; high-tech; manufacturing; strategic marketing;
    All these keywords.

    JEL classification:

    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • D24 - Microeconomics - - Production and Organizations - - - Production; Cost; Capital; Capital, Total Factor, and Multifactor Productivity; Capacity

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