The Structure of Design Orientation and its Relationship with Market Orientation
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Abstract
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DOI: 10.2478/ngoe-2019-0013
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References listed on IDEAS
- Slater, Stanley F. & Narver, John C., 2000. "The Positive Effect of a Market Orientation on Business Profitability: A Balanced Replication," Journal of Business Research, Elsevier, vol. 48(1), pages 69-73, April.
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More about this item
Keywords
design orientation; market orientation; managers; relationship; transitional economies;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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