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Employee Satisfaction with Training Opportunities and its Relation to Internal Marketing

Author

Listed:
  • Treľová Silvia

    (Comenius University in Bratislava, Faculty of Management, Slovakia)

  • Olšavský František

    (Comenius University in Bratislava, Faculty of Management, Slovakia)

Abstract

The article aims to find a link between employee training and satisfaction with educational activities and marketing efforts of the organization. Qualification growth of employees is closely connected to the organization’s success. Since obstacles in education hinder achieving desirable results, they need to be identified and overcome.Theoretical background and knowledge was confronted with data collected in primary research. Interviewing was used as the method and questionnaire as the instrument. Data were statistically analysed and results of chi-square were calculated in software Statgraphics.Testing the relationship between barriers in training involvement of employees and their socio-economic characteristics proved that, gender, age, education level, sector of economy, length of current employment, and income satisfaction are independent. The only relevant dependence is apparent in case of fear of failure which is a barrier indicated for low income people.This article clarifies the state of satisfaction with education possibilities of employees through identifying of the main barriers and concludes consequences for sustainable growth of organization.

Suggested Citation

  • Treľová Silvia & Olšavský František, 2017. "Employee Satisfaction with Training Opportunities and its Relation to Internal Marketing," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 8(2), pages 7-16, August.
    • Handle: RePEc:vrs:hjobpa:v:8:y:2017:i:2:p:7-16:n:1
    DOI: 10.1515/hjbpa-2017-0009
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    References listed on IDEAS

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    1. Ovidiu Iliuta Dobre, 2013. "Employee motivation and organizational performance," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 5(1), pages 53-60, June.
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    More about this item

    Keywords

    Labour market; Employee training; Barriers in education; Internal marketing; Sustainability;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M53 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Training
    • K31 - Law and Economics - - Other Substantive Areas of Law - - - Labor Law

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