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Destination Networks as a Tool for Minimizing the Risk and Improving the Performance of a Destination

Author

Listed:
  • Holešinská Andrea

    (Faculty of Economics and Administration, Masaryk University, Brno, Czech Republic)

  • Bobková Markéta

    (Faculty of Economics and Administration, Masaryk University, Brno, Czech Republic)

Abstract

The management of a tourist destination in the form of networks is considered to be one of the possible approaches to destination governance structures. The concept of destination governance is based on the cooperation between actors from the public and private sectors. It is known that public–private relationships built on trust, joint risk taking and based on informal structures have a positive impact on the level of growth at a tourist destination. The aim of this paper is to quantify to what extent each of the determinants of the DMO success participate in the total destination performance, and thus point out the factors of a potential risk.The main objective of this paper is the cooperation between the destination management organization (DMO), public sector and entrepreneurs providing tourism services. The data collection was achieved by conducting in-depth interviews and structured questionnaires. The analysed data identify the factors of successful mutual cooperation that are used as inputs for further modelling. The contribution of the paper lies in the application of the total quality management concept methodology to identify the share of each factor/determinant in the DMO performance.

Suggested Citation

  • Holešinská Andrea & Bobková Markéta, 2015. "Destination Networks as a Tool for Minimizing the Risk and Improving the Performance of a Destination," Czech Journal of Tourism, Sciendo, vol. 4(2), pages 91-102, December.
    • Handle: RePEc:vrs:cjotou:v:4:y:2015:i:2:p:91-102:n:2
    DOI: 10.1515/cjot-2015-0006
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    References listed on IDEAS

    as
    1. Minna Halme, 2001. "Learning for sustainable development in tourism networks," Business Strategy and the Environment, Wiley Blackwell, vol. 10(2), pages 100-114, March.
    2. Kylänen, Mika & Rusko, Rauno, 2011. "Unintentional coopetition in the service industries: The case of Pyhä-Luosto tourism destination in the Finnish Lapland," European Management Journal, Elsevier, vol. 29(3), pages 193-205, June.
    3. Volgger, Michael & Pechlaner, Harald, 2014. "Requirements for destination management organizations in destination governance: Understanding DMO success," Tourism Management, Elsevier, vol. 41(C), pages 64-75.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    DMO; networks; cooperation; performance; Czech Republic;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure

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