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Tourism satisfaction and perspectives: an exploratory study in Italy

Author

Listed:
  • Flavio Boccia

    (“Parthenope” University of Naples)

  • Roberta Di Gennaro

    (“Parthenope” University of Naples)

  • Pasquale Sarnacchiaro

    (“Unitelma Sapienza” University of Rome)

  • Virginia Sarno

    (“Parthenope” University of Naples)

Abstract

The aim of the paper is to analyze the specific features of tourism in Italy through tourists’ behaviour and satisfaction level and to individuate future perspectives. A representative sample was analyzed through factor and cluster analysis to interpret the factors that affect the touristic performance according to specific indicators, which affect tourists’ features and their tourism expectation. The findings show three segmented customer’s groups with different levels of desire, satisfaction and perceived happiness and identify also synergistically strategic actions to revitalize tourism in the considered region. The research is the first of this kind in the area and a base for further studies.

Suggested Citation

  • Flavio Boccia & Roberta Di Gennaro & Pasquale Sarnacchiaro & Virginia Sarno, 2020. "Tourism satisfaction and perspectives: an exploratory study in Italy," Quality & Quantity: International Journal of Methodology, Springer, vol. 54(5), pages 1565-1576, December.
    • Handle: RePEc:spr:qualqt:v:54:y:2020:i:5:d:10.1007_s11135-019-00907-4
    DOI: 10.1007/s11135-019-00907-4
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    References listed on IDEAS

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