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The Bounce in Our Steps from Shared Material Resources in Cultural Trauma and Recovery

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  • Stacey Menzel Baker
  • Courtney Nations Baker

Abstract

Our research reveals how people employ shared material resources to socially construct their stories and collective identity in times of cultural trauma and recovery. Analysis of a documentary series, interviews, books, songs, and visual images chronicling the recovery of a community following a devastating tornado reveals three themes: (1) a vulnerability narrative about suffering, lost capacity, and responsibility, (2) a resiliency narrative about opportunity, collaboration, and abundant capacity, and (3) a bounce narrative about the power of shared material resources to shift collective identity within the cultural landscape of trauma and recovery. We draw on cultural trauma theory from cultural sociology that explains how a traumatic event shapes collective identity. Our findings extend cultural trauma theory by revealing that vulnerability and resiliency are intertwined processes that are informative when studied together, particularly with respect to the role of shared material resources in empowering shifts in collective identity trajectories.

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  • Stacey Menzel Baker & Courtney Nations Baker, 2016. "The Bounce in Our Steps from Shared Material Resources in Cultural Trauma and Recovery," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(2), pages 314-335.
    • Handle: RePEc:ucp:jacres:doi:10.1086/685690
    DOI: 10.1086/685690
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    References listed on IDEAS

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    Cited by:

    1. Yimin Huang & Junjun Cheng & Rongwei Chu, 2020. "Resilience and well‐being production among vulnerable consumers facing systematic constraints," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(4), pages 1328-1354, December.
    2. Linda L. Price & Russell W. Belk, 2016. "Consumer Ownership and Sharing: Introduction to the Issue," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(2), pages 193-197.
    3. Vikram Kapoor & Russell Belk, 2022. "‘Pressure creates diamonds’/‘fire refines gold’: Conceptualizing coping capital," AMS Review, Springer;Academy of Marketing Science, vol. 12(3), pages 196-215, December.
    4. Lez Trujillo Torres & Benét DeBerry-Spence, 2019. "Consumer valorization strategies in traumatic extraordinary experiences," Journal of the Academy of Marketing Science, Springer, vol. 47(3), pages 516-531, May.

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