IDEAS home Printed from https://ideas.repec.org/a/bla/bstrat/v33y2024i3p1592-1609.html
   My bibliography  Save this article

Psychological ownership rather than material consumption: Can fashion firms' new subscription services become an environmentally sustainable business strategy?

Author

Listed:
  • Jiyun Kang
  • Assemgul Bissenbina
  • Amy A. Faria
  • Jisu Jang

Abstract

Fashion, acknowledged as among the most polluting industries, is responsible for excessive production and consumption, necessitating a reevaluation and transformation of current strategies by adopting more sustainable ones. The emergence of fashion subscription services (FSSs) has the potential to mitigate the industry's unsustainability. However, it is empirically unknown whether FSSs contribute to sustainable consumption and, if so, how their slow adoption can be addressed. This research: (a) examined whether consumers who already use FSSs are more engaged in pro‐environmental behaviors (Study 1), and (b) developed and tested an adoption model with a strong underscore on the mediating role of psychological ownership (Study 2). The results revealed that those who subscribe to such services display sustainable consumption behaviors, and psychological ownership acted as a critical mediator facilitating service adoption intentions. This research offers empirical evidence to support the theoretical premise of the service's positive impact on environmental sustainability and a strategic direction to accelerate its market penetration.

Suggested Citation

  • Jiyun Kang & Assemgul Bissenbina & Amy A. Faria & Jisu Jang, 2024. "Psychological ownership rather than material consumption: Can fashion firms' new subscription services become an environmentally sustainable business strategy?," Business Strategy and the Environment, Wiley Blackwell, vol. 33(3), pages 1592-1609, March.
  • Handle: RePEc:bla:bstrat:v:33:y:2024:i:3:p:1592-1609
    DOI: 10.1002/bse.3559
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/bse.3559
    Download Restriction: no

    File URL: https://libkey.io/10.1002/bse.3559?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Juelin Yin & Lixian Qian & Anusorn Singhapakdi, 2018. "Erratum to: Sharing Sustainability: How Values and Ethics Matter in Consumers’ Adoption of Public Bicycle-Sharing Scheme," Journal of Business Ethics, Springer, vol. 149(2), pages 333-333, May.
    2. Langley, Paul & Rieple, Alison, 2021. "Incumbents’ capabilities to win in a digitised world: The case of the fashion industry," Technological Forecasting and Social Change, Elsevier, vol. 167(C).
    3. Yang, Feng & Tang, Jing & Men, Jinqi & Zheng, Xiabing, 2021. "Consumer perceived value and impulse buying behavior on mobile commerce: The moderating effect of social influence," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    4. Belk, Russell W, 1988. "Possessions and the Extended Self," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 139-168, September.
    5. Fleura Bardhi & Giana M. Eckhardt, 2012. "Access-Based Consumption: The Case of Car Sharing," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(4), pages 881-898.
    6. L. J. Shrum & Nancy Wong & Farrah Arif & Sunaina Chugani & Alexander Gunz & Tina M. Lowrey & Agnès Nairn & Mario Pandalaere & Spencer M. Ross & Ayalla Ruvio & Kristin Scott & Jill Sundie, 2013. "Reconceptualizing materialism as identity goal pursuits : Functions, processes, and consequences," Post-Print hal-02313071, HAL.
    7. Goworek, Helen & Oxborrow, L. & Claxton, S. & McLaren, A. & Cooper, T. & Hill, H., 2020. "Managing sustainability in the fashion business: Challenges in product development for clothing longevity in the UK," Journal of Business Research, Elsevier, vol. 117(C), pages 629-641.
    8. Daniel Kahneman & Jack L. Knetsch & Richard H. Thaler, 1991. "Anomalies: The Endowment Effect, Loss Aversion, and Status Quo Bias," Journal of Economic Perspectives, American Economic Association, vol. 5(1), pages 193-206, Winter.
    9. Juelin Yin & Lixian Qian & Anusorn Singhapakdi, 2018. "Sharing Sustainability: How Values and Ethics Matter in Consumers’ Adoption of Public Bicycle-Sharing Scheme," Journal of Business Ethics, Springer, vol. 149(2), pages 313-332, May.
    10. Roberts, James A., 1996. "Green Consumers in the 1990s: Profile and Implications for Advertising," Journal of Business Research, Elsevier, vol. 36(3), pages 217-231, July.
    11. Sara Loughran Dommer & Vanitha Swaminathan, 2013. "Explaining the Endowment Effect through Ownership: The Role of Identity, Gender, and Self-Threat," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(5), pages 1034-1050.
    12. Tuğba Şener & Ferdi Bişkin & Nurgül Kılınç, 2019. "Sustainable dressing: Consumers' value perceptions towards slow fashion," Business Strategy and the Environment, Wiley Blackwell, vol. 28(8), pages 1548-1557, December.
    13. Bennett, Peter D & Harrell, Gilbert D, 1975. "The Role of Confidence in Understanding and Predicting Buyers' Attitudes and Purchase Intentions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(2), pages 110-117, Se.
    14. Juho Hamari & Mimmi Sjöklint & Antti Ukkonen, 2016. "The sharing economy: Why people participate in collaborative consumption," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 67(9), pages 2047-2059, September.
    15. Strahilevitz, Michal A & Loewenstein, George, 1998. "The Effect of Ownership History on the Valuation of Objects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(3), pages 276-289, December.
    16. Yuan, Quan & Shen, Bin, 2019. "Renting fashion with strategic customers in the sharing economy," International Journal of Production Economics, Elsevier, vol. 218(C), pages 185-195.
    17. Lim, Weng Marc, 2020. "The sharing economy: A marketing perspective," Australasian marketing journal, Elsevier, vol. 28(3), pages 4-13.
    18. Todeschini, Bruna Villa & Cortimiglia, Marcelo Nogueira & Callegaro-de-Menezes, Daniela & Ghezzi, Antonio, 2017. "Innovative and sustainable business models in the fashion industry: Entrepreneurial drivers, opportunities, and challenges," Business Horizons, Elsevier, vol. 60(6), pages 759-770.
    19. Stacy H. Lee & Ran Huang, 2020. "Exploring the Motives for Online Fashion Renting: Insights from Social Retailing to Sustainability," Sustainability, MDPI, vol. 12(18), pages 1-16, September.
    20. Ionela-Andreea Puiu, 2021. "The Effect Of The Consumer Decision-Making Process On The Perceived Value Toward Slow Fashion," Three Seas Economic Journal, Publishing house "Baltija Publishing", vol. 2(1).
    21. Weng Marc Lim & Gaurav Gupta & Baidyanath Biswas & Rohit Gupta, 2022. "Collaborative consumption continuance: a mixed-methods analysis of the service quality-loyalty relationship in ride-sharing services," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1463-1484, September.
    22. Lim, Weng Marc, 2018. "Demystifying neuromarketing," Journal of Business Research, Elsevier, vol. 91(C), pages 205-220.
    23. Hyejune Park & Theresa Anna Kwon & Md Mostafa Zaman & So Young Song, 2020. "Thrift shopping for clothes: To treat self or others?," Journal of Global Fashion Marketing, Taylor & Francis Journals, vol. 11(1), pages 56-70, January.
    24. George Lăzăroiu & Luminița Ionescu & Mihai Andronie & Irina Dijmărescu, 2020. "Sustainability Management and Performance in the Urban Corporate Economy: A Systematic Literature Review," Sustainability, MDPI, vol. 12(18), pages 1-13, September.
    25. Baek, Eunsoo & Oh, Ga-Eun (Grace), 2021. "Diverse values of fashion rental service and contamination concern of consumers," Journal of Business Research, Elsevier, vol. 123(C), pages 165-175.
    26. Shrum, L.J. & Wong, Nancy & Arif, Farrah & Chugani, Sunaina K. & Gunz, Alexander & Lowrey, Tina M. & Nairn, Agnes & Pandelaere, Mario & Ross, Spencer M. & Ruvio, Ayalla & Scott, Kristin & Sundie, Jill, 2013. "Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences," Journal of Business Research, Elsevier, vol. 66(8), pages 1179-1185.
    27. Sinclair, Gary & Tinson, Julie, 2017. "Psychological ownership and music streaming consumption," Journal of Business Research, Elsevier, vol. 71(C), pages 1-9.
    28. Lim, Weng Marc & Yap, Sheau-Fen & Makkar, Marian, 2021. "Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?," Journal of Business Research, Elsevier, vol. 122(C), pages 534-566.
    29. Waqar Nadeem & Mari Juntunen & Nick Hajli & Mina Tajvidi, 2021. "The Role of Ethical Perceptions in Consumers’ Participation and Value Co-creation on Sharing Economy Platforms," Journal of Business Ethics, Springer, vol. 169(3), pages 421-441, March.
    30. Huang, Yung-Chuan, 2022. "How marketing strategy, perceived value and brand image influence WOM outcomes—The sharing economy perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    31. Sutherland, Will & Jarrahi, Mohammad Hossein, 2018. "The sharing economy and digital platforms: A review and research agenda," International Journal of Information Management, Elsevier, vol. 43(C), pages 328-341.
    32. Joann Peck & Suzanne B. Shu, 2009. "The Effect of Mere Touch on Perceived Ownership," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(3), pages 434-447.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Daniel Villanova, 2019. "The extended self, product valuation, and the endowment effect," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 357-371, December.
    2. Wei, Xiaoyong & Lo, Chris.K.Y. & Jung, Sojin & Choi, Tsan-Ming, 2021. "From co-consumption to co-production: A systematic review and research synthesis of collaborative consumption practices," Journal of Business Research, Elsevier, vol. 129(C), pages 282-294.
    3. Nikolaus Franke & Martin Schreier & Ulrike Kaiser, 2010. "The "I Designed It Myself" Effect in Mass Customization," Management Science, INFORMS, vol. 56(1), pages 125-140, January.
    4. Justyna Kramarczyk & Mathieu Alemany Oliver, 2022. "Accumulative vs. Appreciative Expressions of Materialism: Revising Materialism in Light of Polish Simplifiers and New Materialism," Journal of Business Ethics, Springer, vol. 175(4), pages 701-719, February.
    5. Shuang Ma & Huimin Gu & Daniel P. Hampson & Yonggui Wang, 2020. "Enhancing Customer Civility in the Peer-to-Peer Economy: Empirical Evidence from the Hospitality Sector," Journal of Business Ethics, Springer, vol. 167(1), pages 77-95, November.
    6. Ni, Shaowen, 2021. "Collaborative consumption in China: An empirical investigation of its antecedents and consequences," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    7. Sirkeci Kübra & Arıkan Esra, 2021. "The Infinite Wardrobe: Female Consumers’ Value Perceptions Regarding Collaborative Consumption of Apparel," South East European Journal of Economics and Business, Sciendo, vol. 16(2), pages 150-170, December.
    8. Anne Bäro & Felix Toepler & Timo Meynhardt & Vivek K. Velamuri, 2022. "Participating in the sharing economy: The role of individual characteristics," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(8), pages 3715-3735, December.
    9. Sabrina V. Helm & Victoria Ligon & Tony Stovall & Silvia Riper, 2018. "Consumer interpretations of digital ownership in the book market," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(2), pages 177-189, May.
    10. Kumar, Jitender, 2024. "Psychological mechanisms behind access-based luxury brand consumption: Empirical investigation from the lens of new ownership paradigm," Journal of Business Research, Elsevier, vol. 175(C).
    11. Fritze, Martin P. & Benkenstein, Martin & Belk, Russell & Peck, Joann & Wirtz, Jochen & Claus, and Bart, 2021. "Commentaries on the Sharing Economy: Advancing New Perspectives," SMR - Journal of Service Management Research, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 5(1), pages 3-19.
    12. Khalek, Sk Abu & Chakraborty, Anirban, 2023. "Access or collaboration? A typology of sharing economy," Technological Forecasting and Social Change, Elsevier, vol. 186(PA).
    13. Martin P. Fritze & Andreas B. Eisingerich & Martin Benkenstein, 2019. "Digital transformation and possession attachment: examining the endowment effect for consumers’ relationships with hedonic and utilitarian digital service technologies," Electronic Commerce Research, Springer, vol. 19(2), pages 311-337, June.
    14. Weng Marc Lim & Gaurav Gupta & Baidyanath Biswas & Rohit Gupta, 2022. "Collaborative consumption continuance: a mixed-methods analysis of the service quality-loyalty relationship in ride-sharing services," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1463-1484, September.
    15. Lindsay McCoy & Yuan-Ting Wang & Ting Chi, 2021. "Why Is Collaborative Apparel Consumption Gaining Popularity? An Empirical Study of US Gen Z Consumers," Sustainability, MDPI, vol. 13(15), pages 1-18, July.
    16. Cao, Lanlan & Manthiou, Aikaterini & Ayadi, Kafia, 2022. "Extension and customer reaction on sharing economy platforms: The role of customer inertia," Journal of Business Research, Elsevier, vol. 144(C), pages 513-522.
    17. Küper, Inken & Edinger-Schons, Laura Marie, 2020. "Is sharing up for sale? Monetary exchanges in the sharing economy," Journal of Business Research, Elsevier, vol. 121(C), pages 223-234.
    18. Huang, Youlin & Qian, Lixian, 2021. "Consumer adoption of electric vehicles in alternative business models," Energy Policy, Elsevier, vol. 155(C).
    19. Zhao, Taiyang & Lu, Yan & Lynette Wang, Valerie & Wu, Banggang & Chen, Zhi & Song, Wei & Zhou, Liying, 2023. "Shared but unhappy? Detrimental effects of using shared products on psychological ownership and consumer happiness," Journal of Business Research, Elsevier, vol. 169(C).
    20. Bogner, Anna, 2023. "Memory asymmetries in experiential and material purchases: The role of self-expression," Junior Management Science (JUMS), Junior Management Science e. V., vol. 8(1), pages 163-187.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:bstrat:v:33:y:2024:i:3:p:1592-1609. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1099-0836 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.