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Research note: Overtourism and destination branding: The mediating role of functional and emotional values among tourists

Author

Listed:
  • Nurul Ain Atiqah Zarhari

    (Universiti Sultan Zainal Abidin Faculty of Applied Social Sciences Gong Badak Campus, Terengganu, Malaysia)

  • Ahmad Puad Mat Som

    (Tourism Corresponding Author Universiti Sultan Zainal Abidin Faculty of Applied Social Sciences Gong Badak Campus, Terengganu, Malaysia)

  • Muaz Azinuddin

    (Universiti Sultan Zainal Abidin Faculty of Applied Social Sciences Gong Badak Campus, Terengganu, Malaysia)

  • Mohd Hafiz Hanafiah

    (Tourism Universiti Teknologi MARA Faculty of Hotel and Tourism Management Puncak Alam Campus, Selangor, Malaysia)

Abstract

No abstract is available for this item.

Suggested Citation

  • Nurul Ain Atiqah Zarhari & Ahmad Puad Mat Som & Muaz Azinuddin & Mohd Hafiz Hanafiah, 2023. "Research note: Overtourism and destination branding: The mediating role of functional and emotional values among tourists," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 29(2), pages 303-308, April.
    • Handle: RePEc:tho:journl:v:29:y:2023:n:2:p:303-308
    DOI: https://doi.org/10.20867/thm.29.2.9
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    References listed on IDEAS

    as
    1. Maria Dalkrani & Efstathios Dimitriadis, 2018. "The Effect of Job Satisfaction on Employee Commitment," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, vol. 11(3), pages 16-23, December.
    2. Onur Çakır & Meryem Akoğlan Kozak, 2017. "Designing an effective organizational employee motivation system based on ABCD model for hotel establishments," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 23(1), pages 69-86, May.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Overtourism impacts; functional values; emotional values; destination branding;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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