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Structural equation model: influence on tourist satisfaction with destination atributes

Author

Listed:
  • Reyner Pérez Campdesuñer

    (Equinoctial Technological University, campus Santo Domingo, Faculty of Administrative Sciences, Santo Domingo, Ecuador)

  • Gelmar García Vidal

    (Equinoctial Technological University, campus Santo Domingo, Faculty of Administrative Sciences, Santo Domingo, Ecuador)

  • Alexander Sánchez Rodríguez

    (Equinoctial Technological University, campus Santo Domingo, Faculty of Administrative Sciences, Santo Domingo, Ecuador)

  • Rodobaldo Martínez Vivar

    (Equinoctial Technological University, campus Santo Domingo, Faculty of Administrative Sciences, Santo Domingo, Ecuador)

Abstract

Purpose – To present a model that expresses the relationships observed between a set of independent variables that condition overall satisfaction with a tourist destination, allowing to discover the potential for improvement of this indicator. Methodology – An instrument is designed to measure the satisfaction of tourists with a destination, starting from a list of attributes used in the literature that are submitted to the research of experts. A reliability analysis of the results and an evaluation of construct validity were performed. Through a confirmatory factor analysis, the factorial structure of the set of observed variables was identified. Finally, a structural equations model was created to understand the interrelationship between the variables considered in the study and their incidence in general satisfaction with the destination. Findings – The application of the instrument designed to the calculated sample allowed to identify the latent variables existing in the practical construct studied, identifying through the factorial analysis four aspects associated to the satisfaction of tourists with the destination: access, lodging, facilities and attractions. The construction of the structural equations model corroborated the previous results and evidenced the level of incidence of each factor studied in the overall satisfaction as well as the incidence of each attribute in the factor that integrates. Originality – It is achieved define a structural equations model that represents and explains the relationship between the variables considered in the quality management of a destination and the degree to which they relate to each other and influence the level of satisfaction experienced by tourists.

Suggested Citation

  • Reyner Pérez Campdesuñer & Gelmar García Vidal & Alexander Sánchez Rodríguez & Rodobaldo Martínez Vivar, 2017. "Structural equation model: influence on tourist satisfaction with destination atributes," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 23(2), pages 219-233, November.
    • Handle: RePEc:tho:journl:v:23:y:2017:n:2:p:219-233
    DOI: 10.20867/thm.23.2.2
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    References listed on IDEAS

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    1. Hao, Jin-Xing & Yu, Yan & Law, Rob & Fong, Davis Ka Chio, 2015. "A genetic algorithm-based learning approach to understand customer satisfaction with OTA websites," Tourism Management, Elsevier, vol. 48(C), pages 231-241.
    2. Albayrak, Tahir & Caber, Meltem, 2015. "Prioritisation of the hotel attributes according to their influence on satisfaction: A comparison of two techniques," Tourism Management, Elsevier, vol. 46(C), pages 43-50.
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    More about this item

    Keywords

    Customer satisfaction; Tourist destination; Tourism; Structural equation model;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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