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The six lodging attributes that determine travelers’ preference on Airbnb or hotel

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  • Michelle Yoo

    (California State Polytechnic University, Pomona)

  • Sungsik Yoon

    (California State Polytechnic University, Pomona)

Abstract

Platform business like Airbnb has transformed the social interaction within consumption practices from a conventional form to a contemporary form (e.g., Peer-to-Peer). Peer-to-Peer (P2P) accommodations have taken guests away from traditional hotels and affected the competitive market of accommodation services. Considering the rising trend, it is critical to recognize which service and lodging attributes influence consumers to choose Airbnb over hotels, and if consumers perceive P2P accommodations in the same aspect as hotels. Lodging attributes are important determinants that affect consumers’ accommodation selection, perception of service quality, satisfaction, and future behavior intentions. Thus, the current study is to examine the attributes that guests consider important and to verify their similarities and differences with hotel attributes is of strategic importance to both hotels and Airbnb. The results show that travelers’ perceived importance of the six lodging attributes significantly affects their overall perceived service quality of their preferred lodging type between non-P2P and P2P lodging. Moreover, the overall perceived service quality of the lodging significantly affects travelers’ satisfaction with the six lodging attributes.

Suggested Citation

  • Michelle Yoo & Sungsik Yoon, 2022. "The six lodging attributes that determine travelers’ preference on Airbnb or hotel," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(4), pages 299-310, December.
    • Handle: RePEc:pal:jmarka:v:10:y:2022:i:4:d:10.1057_s41270-022-00183-6
    DOI: 10.1057/s41270-022-00183-6
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    References listed on IDEAS

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    Cited by:

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    2. Mariia Bordian & Irene Gil-Saura & Gloria Berenguer-Contri & María-Eugenia Ruiz-Molina & Antonio Marín-García, 2024. "Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(3), pages 717-733, September.

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