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Weight of criteria in hotel selection: An empirical illustration based on TripAdvisor criteria

Author

Listed:
  • Mustafeed Zaman

    (CRESEM - Centre de Recherche sur les Sociétés et Environnements en Méditerranées - UPVD - Université de Perpignan Via Domitia)

  • Laurent Botti

    (CRESEM - Centre de Recherche sur les Sociétés et Environnements en Méditerranées - UPVD - Université de Perpignan Via Domitia)

  • Tan Vo Thanh

    (LR-MOS - La Rochelle - Management, Organisation & Société - CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

Abstract

The aim of this paper is to show how to calculate the weight of criteria that influences the decision making process of potential hotel guests. By taking into consideration the growing importance of electronic word-of-mouth and the popularity of hotel reviews websites, this research note exposes the framework to calculate the weight of the 6 TripAdvisor criteria by using the Multi-Criteria Decision Analysis (MCDA)-Analytic Hierarchy Process (AHP) method. 250 tourists in Paris (France) have been interrogated in order to apply the AHP method and to illustrate how to determine the weight of 6 criteria: location, bed quality, comfort & equipment, service, value for money and, cleanliness. By doing so, this research note facilitates the understanding of AHP method and its application to the hotel sector. The empirical study proposes weight for each criterion by taking into consideration tourists' point of view.

Suggested Citation

  • Mustafeed Zaman & Laurent Botti & Tan Vo Thanh, 2016. "Weight of criteria in hotel selection: An empirical illustration based on TripAdvisor criteria," Post-Print hal-02397964, HAL.
    • Handle: RePEc:hal:journl:hal-02397964
    Note: View the original document on HAL open archive server: https://univ-perp.hal.science/hal-02397964
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    References listed on IDEAS

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    1. Yoram Wind & Thomas L. Saaty, 1980. "Marketing Applications of the Analytic Hierarchy Process," Management Science, INFORMS, vol. 26(7), pages 641-658, July.
    2. Albayrak, Tahir & Caber, Meltem, 2015. "Prioritisation of the hotel attributes according to their influence on satisfaction: A comparison of two techniques," Tourism Management, Elsevier, vol. 46(C), pages 43-50.
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    Cited by:

    1. Juan Pedro Aznar, 2021. "Differentiation and pricing strategies for hotels in sun and beach destinations," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 42(2), pages 289-293, March.
    2. Clauzel, Amélie & Delacour, Hélène & Liarte, Sébastien, 2019. "When cuisine becomes less haute: The impact of expert ratings on consumers' legitimacy judgments," Journal of Business Research, Elsevier, vol. 105(C), pages 395-404.
    3. Amélie Clauzel & Hélène Delacour & Sébastien Liarte, 2019. "When cuisine becomes less haute : The impact of expert ratings on consumers' legitimacy judgments," Post-Print hal-02513471, HAL.
    4. Karolina Nessel & Szczepan Kościółek & Ewa Wszendybył-Skulska & Sebastian Kopera, 2021. "Benefit segmentation in the tourist accommodation market based on eWOM attribute ratings," Information Technology & Tourism, Springer, vol. 23(2), pages 265-290, June.
    5. Bilbao-Terol, Amelia & Bilbao-Terol, Celia, 2024. "The Choquet integral supported by a hedonic approach for modelling preferences in hotel selection," Omega, Elsevier, vol. 122(C).
    6. Zaman, Mustafeed & Vo-Thanh, Tan & Nguyen, Chi T.K. & Hasan, Rajibul & Akter, Shahriar & Mariani, Marcello & Hikkerova, Lubica, 2023. "Motives for posting fake reviews: Evidence from a cross-cultural comparison," Journal of Business Research, Elsevier, vol. 154(C).

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