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Rodobaldo Martínez Vivar

Personal Details

First Name:Rodobaldo
Middle Name:
Last Name:Martinez Vivar
Suffix:
RePEc Short-ID:pma3312
[This author has chosen not to make the email address public]
Terminal Degree:2006 (from RePEc Genealogy)

Affiliation

Facultad de Ciencias Económicas y Negocios
Universidad Tecnológica Equinoccial

Quito, Ecuador
http://www.ute.edu.ec/Default.aspx?idPortal=1&idSeccion=696&idCategoria=712
RePEc:edi:feuteec (more details at EDIRC)

Research output

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Jump to: Articles

Articles

  1. Gelmar García-Vidal & Alexander Sánchez-Rodríguez & Reyner Pérez-Campdesuñer & Rodobaldo Martínez-Vivar, 2023. "Contribution margin and quantity matrix to analyze the product portfolio in the context of SMEs. Criticism of the BCG matrix and its alternatives," Cogent Business & Management, Taylor & Francis Journals, vol. 10(3), pages 2233272-223, December.
  2. Reyner Pérez-Campdesuñer & Alexander Sánchez Rodríguez & Gelmar García-Vidal & Rodobaldo Martínez-Vivar & Fernando Uset-Ruiz, 2023. "Optimization of heterogeneous capacities considering the profit margin per product," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 12(4), pages 539-548, June.
  3. Margarita De-Miguel-Guzmán & Carlos Ronquillo-Bolaños & Alexander Sánchez-Rodríguez & Gelmar García-Vidal & Reyner Pérez-Campdesuñer & Rodobaldo Martínez-Vivar, 2020. "Analysis of the Effectiveness of Advertising Messages. Comparison by Media, Typology, and Schedule of Advertisements," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 32(1), pages 27-46.
  4. ReynerPérez-Campdesuñer & Alexander Sánchez-Rodríguez & Gelmar García-Vidal & Rodobaldo Martínez-Vivar & Margarita De Miguel-Guzmán, 2020. "Influence of theStructure of Product Portfolio Performance in aSmall Business Retail," International Journal of Business and Social Research, LAR Center Press, vol. 10(1), pages 23-34, January.
  5. Gelmar García-Vidal & Alexander Sánchez-Rodríguez & Reyner Pérez-Campdesuñer & Rodobaldo Martínez-Vivar, 2019. "Consumer Preferences for Local Chocolate Consumption. Implications from Market Segmentation at Ecuador," International Journal of Business and Social Research, LAR Center Press, vol. 9(4), pages 1-12, April.
  6. Reyner Pérez-Campdesuñer & Alexander Sánchez-Rodríguez & Gelmar García-Vidal & Rodobaldo Martínez-Vivar, 2018. "Neural networks to analyse the incidence of customer satisfaction in their loyalty in a tourist destination," International Journal of Services, Economics and Management, Inderscience Enterprises Ltd, vol. 9(2), pages 95-110.
  7. Margarita de Miguel-Guzmán & Alexander Sánchez-Rodríguez & Reyner Pérez-Campdesuñer & Gelmar García-Vidal & Rodobaldo Martínez-Vivar, 2018. "Structure of the Variables that Affect Job Satisfaction Study in Cuban Organizations," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 4(4), pages 18-27, May.
  8. Reyner Pérez Campdesuñer & Gelmar García Vidal & Alexander Sánchez Rodríguez & Rodobaldo Martínez Vivar, 2017. "Structural equation model: influence on tourist satisfaction with destination atributes," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 23(2), pages 219-233, November.
  9. García-Vidal Gelmar & Sánchez-Rodríguez Alexander & Martínez-Vivar Rodobaldo & Pérez-Campdesuñer Reyner, 2016. "Thinking Processes as a Tool for Improving the Administrative Process," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 2(7), pages 25-41, June.
  10. Rodobaldo Martínez Vivar & Alexander Sánchez Rodríguez & Reyner Pérez Campdesuñer & Gelmar García Vidal, 2016. "Theory of Constraints To Improve Labor Productivity. Study Case In Santo Domingo, Ecuador," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 7(5), pages 96-106, December.
  11. Yailín Infantes Díaz & Rodobaldo Martínez Vivar, 2009. "Una Valoración Sobre El Merchandising En La Actividad De Servicios Comerciales. Definición Y Objetivos," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 121, october.
  12. Rodobaldo Martínez Vivar, 2009. "La Gestión Integral Del Talento Humano Por Competencias. Necesidad Y Proyección De Un Enfoque Y Modelo De Gestión Para Las Universidades Cubanas," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 121, october.

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