IDEAS home Printed from https://ideas.repec.org/a/tec/journl/v27y2022i1p620-638.html
   My bibliography  Save this article

Mediation role of service innovation in the effects of knowledge creation on marketing performance of restaurant

Author

Listed:
  • Collins Kankam-Kwarteng

    (Department of Marketing, School of Business, Kumasi Technical University, Kumasi, Ghana)

  • Francis Osei

    (Department of Marketing, School of Business, Kumasi Technical University, Kumasi, Ghana)

  • Gabriel Asante-Gyabaah

    (Department of SME and 1D1F, GCB Bank Limited, Accra, Ghana)

  • Kofi Ankamah Ferkah

    (Department of Membership and Sales, Ghana Commodity Exchange, Accra, Ghana)

Abstract

This work explores the effect of knowledge creation on service innovation and marketing performance among restaurants within the Kumasi Metropolis. A total of 200 restaurants were sampled for this work. The study adopted the use of questionnaire as the main data collection instrument to obtain the study responses. The information obtained from the structured questionnaire was analyzed using the multiple linear regression technique for analyzing mediation effects to arrive at the study results. The findings of the study indicate that there is a positive relationship between knowledge creation and service innovation. It was also found that service innovation has positive and significant effect on marketing performance. Furthermore, the study findings revealed that service innovation mediates the relationship between knowledge creation and marketing performance of restaurants. Based on the results, it was recommended that management invest in the creation of knowledge as this will drive innovativeness in the organization and subsequently lead to a higher marketing performance. The paper significantly discusses the body of knowledge concerning the effect of knowledge creation, service innovation and marketing performance in the restaurant context.

Suggested Citation

  • Collins Kankam-Kwarteng & Francis Osei & Gabriel Asante-Gyabaah & Kofi Ankamah Ferkah, 2022. "Mediation role of service innovation in the effects of knowledge creation on marketing performance of restaurant," Technium Social Sciences Journal, Technium Science, vol. 27(1), pages 620-638, January.
    • Handle: RePEc:tec:journl:v:27:y:2022:i:1:p:620-638
    DOI: 10.47577/tssj.v27i1.5338
    as

    Download full text from publisher

    File URL: https://techniumscience.com/index.php/socialsciences/article/view/5338/1980
    Download Restriction: no
    File URL: https://techniumscience.com/index.php/socialsciences/article/view/5338
    Download Restriction: no
    File URL: https://libkey.io/10.47577/tssj.v27i1.5338?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Moses Acquaah, 2011. "Business Strategy And Competitive Advantage In Family Businesses In Ghana: The Role Of Social Networking Relationships," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 16(01), pages 103-126.
    2. Andrea Morrison & Carlo Pietrobelli & Roberta Rabellotti, 2008. "Global Value Chains and Technological Capabilities: A Framework to Study Learning and Innovation in Developing Countries," Oxford Development Studies, Taylor & Francis Journals, vol. 36(1), pages 39-58.
    3. Lamberti, Lucio & Noci, Giuliano, 2010. "Marketing strategy and marketing performance measurement system: Exploring the relationship," European Management Journal, Elsevier, vol. 28(2), pages 139-152, April.
    4. Valérie Mathieu, 2001. "Product services: from a service supporting the product to a service supporting the client," Post-Print hal-01796270, HAL.
    5. Jiménez-Jiménez, Daniel & Sanz-Valle, Raquel, 2011. "Innovation, organizational learning, and performance," Journal of Business Research, Elsevier, vol. 64(4), pages 408-417, April.
    6. Michael Polder & George van Leeuwen & Pierre Mohnen & Wladimir Raymond, 2010. "Product, Process and Organizational Innovation: Drivers, Complementarity and Productivity Effects," DRUID Working Papers 10-24, DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies.
    7. Nonaka, Ikujiro & Toyama, Ryoko & Nagata, Akiya, 2000. "A Firm as a Knowledge-Creating Entity: A New Perspective on the Theory of the Firm," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 9(1), pages 1-20, March.
    8. Esterhuizen, D. & Schutte, C.S.L. & du Toit, A.S.A., 2012. "Knowledge creation processes as critical enablers for innovation," International Journal of Information Management, Elsevier, vol. 32(4), pages 354-364.
    9. Kathleen M. Eisenhardt & Jeffrey A. Martin, 2000. "Dynamic capabilities: what are they?," Strategic Management Journal, Wiley Blackwell, vol. 21(10‐11), pages 1105-1121, October.
    10. Hunt, Shelby D. & Arnett, Dennis B., 2006. "Does marketing success lead to market success?," Journal of Business Research, Elsevier, vol. 59(7), pages 820-828, July.
    11. Bruce H. Clark, Tim Ambler, 2001. "Marketing performance measurement: evolution of research and practice," International Journal of Business Performance Management, Inderscience Enterprises Ltd, vol. 3(2/3/4), pages 231-244.
    12. Gruner, Kjell E. & Homburg, Christian, 2000. "Does Customer Interaction Enhance New Product Success?," Journal of Business Research, Elsevier, vol. 49(1), pages 1-14, July.
    13. Nonaka, Ikujiro & Kodama, Mitsuru & Hirose, Ayano & Kohlbacher, Florian, 2014. "Dynamic fractal organizations for promoting knowledge-based transformation – A new paradigm for organizational theory," European Management Journal, Elsevier, vol. 32(1), pages 137-146.
    14. Gunday, Gurhan & Ulusoy, Gunduz & Kilic, Kemal & Alpkan, Lutfihak, 2011. "Effects of innovation types on firm performance," International Journal of Production Economics, Elsevier, vol. 133(2), pages 662-676, October.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Samuel Afriyie & Jianguo Duo & Kingsley Appiah & Abdul-Aziz Ibn Musah, 2018. "The Nexus between Types of Innovation and Marketing Performance of SME in an Emerging Economy," International Review of Management and Marketing, Econjournals, vol. 8(6), pages 78-92.
    2. Arranz, N. & Arroyabe, M.F. & Li, Jun & de Arroyabe, J.C. Fernandez, 2019. "An integrated model of organisational innovation and firm performance: Generation, persistence and complementarity," Journal of Business Research, Elsevier, vol. 105(C), pages 270-282.
    3. Robertson, Jeandri & Caruana, Albert & Ferreira, Caitlin, 2023. "Innovation performance: The effect of knowledge-based dynamic capabilities in cross-country innovation ecosystems," International Business Review, Elsevier, vol. 32(2).
    4. Gomes, Giancarlo & Seman, Laio Oriel & De Montreuil Carmona, Linda Jessica, 2022. "Industry does matter: Analysing innovation, firm performance and organisational learning heterogeneities on Brazilian manufacturing sectors," Structural Change and Economic Dynamics, Elsevier, vol. 63(C), pages 544-555.
    5. Jorge Ferreira & Sofia Cardim & Arnaldo Coelho, 2021. "Dynamic Capabilities and Mediating Effects of Innovation on the Competitive Advantage and Firm’s Performance: the Moderating Role of Organizational Learning Capability," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 12(2), pages 620-644, June.
    6. Carmen González-Velasco & Marcos González-Fernández & José-Luis Fanjul-Suárez, 2019. "Does innovative effort matter for corporate performance in Spanish companies in a context of financial crisis? A fuzzy-set QCA approach," Empirical Economics, Springer, vol. 56(5), pages 1707-1727, May.
    7. Khosravi, Pouria & Newton, Cameron & Rezvani, Azadeh, 2019. "Management innovation: A systematic review and meta-analysis of past decades of research," European Management Journal, Elsevier, vol. 37(6), pages 694-707.
    8. Forés, Beatriz & Camisón, César, 2016. "Does incremental and radical innovation performance depend on different types of knowledge accumulation capabilities and organizational size?," Journal of Business Research, Elsevier, vol. 69(2), pages 831-848.
    9. Pino, Cesar & Felzensztein, Christian & Zwerg-Villegas, Anne Marie & Arias-Bolzmann, Leopoldo, 2016. "Non-technological innovations: Market performance of exporting firms in South America," Journal of Business Research, Elsevier, vol. 69(10), pages 4385-4393.
    10. González-Fernández, Marcos & González-Velasco, Carmen, 2018. "Innovation and corporate performance in the Spanish regions," Journal of Policy Modeling, Elsevier, vol. 40(5), pages 998-1021.
    11. Dimitrios Kafetzopoulos & Evangelos Psomas, 2016. "ORGANISATIONAL LEARNING, NON-TECHNICAL INNOVATION AND CUSTOMER SATISFACTION OF SMEs," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(03), pages 1-28, April.
    12. Sheng, Margaret L. & Chien, Iting, 2016. "Rethinking organizational learning orientation on radical and incremental innovation in high-tech firms," Journal of Business Research, Elsevier, vol. 69(6), pages 2302-2308.
    13. Kindström, Daniel & Kowalkowski, Christian & Sandberg, Erik, 2013. "Enabling service innovation: A dynamic capabilities approach," Journal of Business Research, Elsevier, vol. 66(8), pages 1063-1073.
    14. Mirjana GRÈIÆ FABIÆ & Zdravko ZEKIÆ & Luka SAMARIJA, 2016. "Implementation of management innovation a precondition for the development of local government effectiveness: evidence from Croatia," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, vol. 2016(27), pages 7-29, Decembre.
    15. Naciba Haned & Caroline Mothe & Thuc Uyen Nguyen-Thi, 2014. "Firm persistence in technological innovation: the relevance of organizational innovation," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 23(5-6), pages 490-516, September.
    16. Ehrenhard, Michel & Wijnhoven, Fons & van den Broek, Tijs & Zinck Stagno, Marc, 2017. "Unlocking how start-ups create business value with mobile applications: Development of an App-enabled Business Innovation Cycle," Technological Forecasting and Social Change, Elsevier, vol. 115(C), pages 26-36.
    17. Barasa, Laura & Knoben, Joris & Vermeulen, Patrick & Kimuyu, Peter & Kinyanjui, Bethuel, 2017. "Institutions, resources and innovation in East Africa: A firm level approach," Research Policy, Elsevier, vol. 46(1), pages 280-291.
    18. Hima Gupta, 2017. "Integration of Quality and Innovation Practices for Global Sustainability: An Empirical Study of Indian SMEs," Global Business Review, International Management Institute, vol. 18(1), pages 210-225, February.
    19. Minna Saunila & Juhani Ukko & Tero Rantala & Mina Nasiri & Hannu Rantanen, 2020. "Preceding operational capabilities as antecedents for productivity and innovation performance," Journal of Business Economics, Springer, vol. 90(4), pages 537-561, May.
    20. Basit Shoaib Abdul & Kuhn Thomas & Ahmed Mumtaz, 2018. "The Effect of Government Subsidy on Non-Technological Innovation and Firm Performance in the Service Sector: Evidence from Germany," Business Systems Research, Sciendo, vol. 9(1), pages 118-137, March.

    More about this item

    Keywords

    service innovation; knowledge creation; Marketing performance; Restaurant;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tec:journl:v:27:y:2022:i:1:p:620-638. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tasente Tanase (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.