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Unlocking how start-ups create business value with mobile applications: Development of an App-enabled Business Innovation Cycle

Author

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  • Ehrenhard, Michel
  • Wijnhoven, Fons
  • van den Broek, Tijs
  • Zinck Stagno, Marc

Abstract

Little is known about the business value that mobile applications (apps) can create, and how start-ups can leverage this value. We present a multiple-case study to both explain the process of app-enabled value creation and the type of value outcomes associated with the use of apps for business purposes. The study develops an App-enabled Business Innovation Cycle model that includes 1) twelve routines matched to four dynamic capabilities for creating business value using apps, 2) an explanation of the interactions between these capabilities, and 3) eleven types of app-enabled business value. Based on the developed model we give directions for future research and practice.

Suggested Citation

  • Ehrenhard, Michel & Wijnhoven, Fons & van den Broek, Tijs & Zinck Stagno, Marc, 2017. "Unlocking how start-ups create business value with mobile applications: Development of an App-enabled Business Innovation Cycle," Technological Forecasting and Social Change, Elsevier, vol. 115(C), pages 26-36.
    • Handle: RePEc:eee:tefoso:v:115:y:2017:i:c:p:26-36
    DOI: 10.1016/j.techfore.2016.09.011
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    6. Vinicius Luiz Ferraz Minatogawa & Matheus Munhoz Vieira Franco & Izabela Simon Rampasso & Rosley Anholon & Ruy Quadros & Orlando Durán & Antonio Batocchio, 2019. "Operationalizing Business Model Innovation through Big Data Analytics for Sustainable Organizations," Sustainability, MDPI, vol. 12(1), pages 1-29, December.
    7. Huang, Duen-Huang & Chueh, Hao-En, 2022. "Behavioral intention to continuously use learning apps: A comparative study from Taiwan universities," Technological Forecasting and Social Change, Elsevier, vol. 177(C).
    8. Lara Stocchi & Naser Pourazad & Nina Michaelidou & Arry Tanusondjaja & Paul Harrigan, 2022. "Marketing research on Mobile apps: past, present and future," Journal of the Academy of Marketing Science, Springer, vol. 50(2), pages 195-225, March.
    9. Galetsi, Panagiota & Katsaliaki, Korina & Kumar, Sameer, 2023. "Exploring benefits and ethical challenges in the rise of mHealth (mobile healthcare) technology for the common good: An analysis of mobile applications for health specialists," Technovation, Elsevier, vol. 121(C).

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