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Does marketing success lead to market success?

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  • Hunt, Shelby D.
  • Arnett, Dennis B.

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  • Hunt, Shelby D. & Arnett, Dennis B., 2006. "Does marketing success lead to market success?," Journal of Business Research, Elsevier, vol. 59(7), pages 820-828, July.
    • Handle: RePEc:eee:jbrese:v:59:y:2006:i:7:p:820-828
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    References listed on IDEAS

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    1. Gene M. Grossman & Elhanan Helpman, 1994. "Endogenous Innovation in the Theory of Growth," Journal of Economic Perspectives, American Economic Association, vol. 8(1), pages 23-44, Winter.
    2. Shelby D. Hunt, 1997. "Evolutionary Economics, Endogenous Growth Models, and Resource-Advantage Theory," Eastern Economic Journal, Eastern Economic Association, vol. 23(4), pages 425-439, Fall.
    3. Goldman, Marshall I, 1991. "Diffusion of Development: The Soviet Union," American Economic Review, American Economic Association, vol. 81(2), pages 276-281, May.
    4. Ikujiro Nonaka, 1994. "A Dynamic Theory of Organizational Knowledge Creation," Organization Science, INFORMS, vol. 5(1), pages 14-37, February.
    5. J. M. Clark, 1954. "Competition and the Objectives of Government Policy," International Economic Association Series, in: Edward H. Chamberlin (ed.), Monopoly and Competition and their Regulation, pages 317-337, Palgrave Macmillan.
    6. Eric T. Anderson & Duncan I. Simester, 2001. "Price Discrimination as an Adverse Signal: Why an Offer to Spread Payments May Hurt Demand," Marketing Science, INFORMS, vol. 20(3), pages 315-327, November.
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    Cited by:

    1. Chunling Zhu & Anqi Liu & Guoling Chen, 2018. "High performance work systems and corporate performance: the influence of entrepreneurial orientation and organizational learning," Frontiers of Business Research in China, Springer, vol. 12(1), pages 1-22, December.
    2. Chonnatcha Kungwansupaphan & Jibon Kumar Sharma Leihaothabam, 2019. "Entrepreneurial Orientation, Performance And The Moderating Role Of Institutional Capital: A Case Study Of Female Entrepreneurs In Thailand," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 24(02), pages 1-20, June.
    3. Wesley M. Friske & Miles A. Zachary, 2019. "Regulation, New Venture Creation, and Resource-Advantage Theory: An Analysis of the U.S. Brewing Industry," Entrepreneurship Theory and Practice, , vol. 43(5), pages 999-1017, September.
    4. Zander, Katrin & Beske, Philip, 2014. "Happy Growers! Relationship Quality in the German Organic Apple Chain," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 17(3), pages 1-20, September.
    5. Mauro Cavallone & Daniela Andreini & Giuseppe Pedeliento & Francesca Magno, 2018. "Legitimizing the contribution of marketing to firms? success: An exploratory investigation of marketing professionals," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(2), pages 15-36.
    6. Shelby D. Hunt, 2011. "Developing successful theories in marketing: insights from resource-advantage theory," AMS Review, Springer;Academy of Marketing Science, vol. 1(2), pages 72-84, June.
    7. Sabrinah Adam & Nursyazwani Mohd Fuzi & Mohamad Rohieszan Ramdan & Rosmah Mat Isa & Albert Feisal Muhd Feisal Ismail & Mohd Yussni Hashim & Sharon Yong Yee Ong & Shah Iskandar Fahmie Ramlee, 2022. "Entrepreneurial Orientation and Organizational Performance of Online Business in Malaysia: The Mediating Role of the Knowledge Management Process," Sustainability, MDPI, vol. 14(9), pages 1-19, April.
    8. Ferdinand Augusty Tae, 2021. "Destination authentic value advantage: an SDL perspective," Management & Marketing, Sciendo, vol. 16(2), pages 101-117, June.
    9. HMJCB Heenkenda & Fengju Xu & KMMCB Kulathunga & WAR Senevirathne, 2022. "The Role of Innovation Capability in Enhancing Sustainability in SMEs: An Emerging Economy Perspective," Sustainability, MDPI, vol. 14(17), pages 1-22, August.
    10. Shelby D. Hunt, 2012. "Trust, Personal Moral Codes, and the Resource-Advantage Theory of Competition: Explaining Productivity, Economic Growth, and Wealth Creation," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 6(2), June.
    11. Arnett, Dennis B. & Wittmann, C. Michael, 2014. "Improving marketing success: The role of tacit knowledge exchange between sales and marketing," Journal of Business Research, Elsevier, vol. 67(3), pages 324-331.
    12. Boehe, Dirk Michael & Cruz, Luciano Barin & Ogasavara, Mário Henrique, 2010. "How can Firms from Emerging Economies Enhance their CSR-Supported Export Strategies?," Insper Working Papers wpe_209, Insper Working Paper, Insper Instituto de Ensino e Pesquisa.
    13. Collins Kankam-Kwarteng & Francis Osei & Gabriel Asante-Gyabaah & Kofi Ankamah Ferkah, 2022. "Mediation role of service innovation in the effects of knowledge creation on marketing performance of restaurant," Technium Social Sciences Journal, Technium Science, vol. 27(1), pages 620-638, January.
    14. Ilhami Yucel, 2011. "Entrepreneurial orientation, executives individualism and Firm Performance: The moderating role of executives individualism," Far East Journal of Psychology and Business, Far East Research Centre, vol. 5(3), pages 63-77, December.

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