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Business Strategy And Competitive Advantage In Family Businesses In Ghana: The Role Of Social Networking Relationships

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  • MOSES ACQUAAH

    (Department of Business Administration, Bryan School of Business and Economics, The University of North Carolina at Greensboro Greensboro, NC 27402-6165, USA)

Abstract

The business strategy perspective argues that achieving competitive advantage hinges on pursing a coherent competitive strategy. Family businesses are also said to manifest a strong desire to develop enduring and committed social relationships with external stakeholders. This study examines the effect of business strategy on performance of family businesses and how their managerial social networking relationships with external entities moderate the business strategy–performance link. Using data from 54 family firms from Ghana, the findings indicate that: (1) the pursuit of the business strategies of cost leadership and differentiation create competitive advantage for family businesses; (2) social networking relationships with government bureaucratic officials and community leaders are beneficial to family businesses, but social networking relationships with political leaders is detrimental to family businesses; and (3) the benefit of business strategy to family businesses is moderated positively by networking with community leaders, but negatively by networking with political leaders.

Suggested Citation

  • Moses Acquaah, 2011. "Business Strategy And Competitive Advantage In Family Businesses In Ghana: The Role Of Social Networking Relationships," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 16(01), pages 103-126.
    • Handle: RePEc:wsi:jdexxx:v:16:y:2011:i:01:n:s1084946711001744
    DOI: 10.1142/S1084946711001744
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    Citations

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    Cited by:

    1. Ieda Margarete Oro & Carlos Eduardo Facin Lavarda, 2017. "Interaction Between Strategy and Organizational Performance: The Influence of Family Management," Brazilian Business Review, Fucape Business School, vol. 14(5), pages 493-509, September.
    2. Soulé Akinhola Adéchian & Mohamed Nasser Baco & Luke Oyesola Olarinde & Ismail Moumouni & David C. Natcher, 2022. "Social Ties Development as Competitive Strategies in Vegetables Marketing: Evidence from Small-Scale Farmers in Benin," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 34(2), pages 1030-1049, April.
    3. Ravindra Hewa Kuruppuge & Ales Gregar & Ladislav Kudlaèek, 2018. "Social Capital as a Motive of Employee’s Knowledge Sharing in Family Firms," MIC 2018: Managing Global Diversities; Proceedings of the Joint International Conference, Bled, Slovenia, 30 May–2 June 2018,, University of Primorska Press.
    4. Collins Kankam-Kwarteng & Francis Osei & Gabriel Asante-Gyabaah & Kofi Ankamah Ferkah, 2022. "Mediation role of service innovation in the effects of knowledge creation on marketing performance of restaurant," Technium Social Sciences Journal, Technium Science, vol. 27(1), pages 620-638, January.
    5. Acquaah, Moses, 2013. "Management control systems, business strategy and performance: A comparative analysis of family and non-family businesses in a transition economy in sub-Saharan Africa," Journal of Family Business Strategy, Elsevier, vol. 4(2), pages 131-146.
    6. Peter Dwumah & Kofi Osei Akuoko & Eric Henry Yeboah, 2018. "Family Networks’ Support to Employment Paths of Rural Youth in a Ghanaian Community," International Journal of Social Science Studies, Redfame publishing, vol. 6(2), pages 32-46, February.
    7. Aliyu Shehu Usman & Ahmed Sabo & Tariro Masunda, 2019. "The Review of Management Control System, corporate Strategy and Firm Performance," iRASD Journal of Management, International Research Alliance for Sustainable Development (iRASD), vol. 1(1), pages 12-19, June.
    8. Kankam-Kwarteng, Collins & Osman, Barbara & Acheampong, Stephen, 2020. "Performance of restaurants: Recognizing competitive intensity and differentiation strategies," MPRA Paper 103781, University Library of Munich, Germany.
    9. Samsidine Aidara & Abdullah Al Mamun & Noorul Azwin Md Nasir & Muhammad Mohiuddin & Noorshella Che Nawi & Noor Raihani Zainol, 2021. "Competitive Advantages of the Relationship between Entrepreneurial Competencies and Economic Sustainability Performance," Sustainability, MDPI, vol. 13(2), pages 1-19, January.
    10. Ahmed Agyapong & Hannah Vivian Osei & Samuel Yaw Akomea, 2015. "Marketing Capability, Competitive Strategies And Performance Of Micro And Small Family Businesses In Ghana," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 20(04), pages 1-25, December.
    11. Kankam-Kwarteng, Collins & Osman, Barbara & Acheampong, Stephen, 2020. "Performance of restaurants: Recognizing competitive intensity and differentiation strategies," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(3), pages 25-34.
    12. Edwin R. Flores‐Hernández & Carlos R. García‐Alonso & César Hervás‐Martínez, 2022. "Strategic management practices in Central American micro family enterprises: The case of the commercial sector in El Salvador," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(8), pages 3454-3465, December.
    13. Ahmed Agyapong & Kofi Amanor & Kofi Poku, 2016. "Antecedents To The Implementation Of Hybrid Strategy In A Dynamic Business Environment — An Econometric Analysis Of Business Decisions In Ghana," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 21(04), pages 1-24, December.
    14. Victoria Antin Yates & James M. Vardaman & James J. Chrisman, 2023. "Social network research in the family business literature: a review and integration," Small Business Economics, Springer, vol. 60(4), pages 1323-1345, April.
    15. Vu Cam Nhung & Lai Cao Mai Phuong, 2021. "Social Capital of Bank Leaders and Activities of Commercial Banks," International Journal of Financial Research, International Journal of Financial Research, Sciedu Press, vol. 12(2), pages 115-124, April.

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