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The critical success factors of using social media for supply chain social sustainability in the freight logistics industry

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  • Ifeyinwa Juliet Orji
  • Simonov Kusi-Sarpong
  • Himanshu Gupta

Abstract

This paper pioneers the investigation of the significant factors that influence corporate decisions on the use of social media for supply chain social sustainability, and it highlights a crucial research area that is currently understudied in supply chain management literature. A theoretical framework was developed in this study based upon the Technology–Organization–Environment (TOE) and Human–Organization–Technology (HOT) theories to obtain the significant critical success factors (CSFs) which influence the use of social media for supply chain social sustainability in freight logistics firms in Nigeria. The Best-Worst Method was applied to analyse and rank the CSFs using their determined relative importance level. The research findings indicate that customer satisfaction, sufficient security and privacy, affordability and competitive pressure are the highest ranked CSFs to achieve supply chain social sustainability using of social media. This research has important implications for policy makers and practitioners to gain perspectives on how to foster the use of social media in the freight logistics sector for supply chain social sustainability.

Suggested Citation

  • Ifeyinwa Juliet Orji & Simonov Kusi-Sarpong & Himanshu Gupta, 2020. "The critical success factors of using social media for supply chain social sustainability in the freight logistics industry," International Journal of Production Research, Taylor & Francis Journals, vol. 58(5), pages 1522-1539, March.
    • Handle: RePEc:taf:tprsxx:v:58:y:2020:i:5:p:1522-1539
    DOI: 10.1080/00207543.2019.1660829
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    Cited by:

    1. G.L. Tortorella & D. Powell & L. Liu & Moacir Godinho Filho & J. Antony & P. Hines & D.L.D.M. Nascimento, 2023. "How Has Social Media Been Affecting Problem-Solving in Organizations Undergoing Lean Production Implementation? A Multi-Case Study," Post-Print hal-04277175, HAL.
    2. Haitham Nobanee & Fatima Youssef Al Hamadi & Fatma Ali Abdulaziz & Lina Subhi Abukarsh & Aysha Falah Alqahtani & Shayma Khalifa AlSubaey & Sara Mohamed Alqahtani & Hamama Abdulla Almansoori, 2021. "A Bibliometric Analysis of Sustainability and Risk Management," Sustainability, MDPI, vol. 13(6), pages 1-16, March.
    3. Armah, Abdul Karim & Li, Jinfa, 2023. "Generational cohorts’ social media acceptance as a delivery tool in sub-Sahara Africa motorcycle industry: The role of cohort technical know-how in technology acceptance," Technology in Society, Elsevier, vol. 75(C).
    4. Govindan, Kannan, 2023. "How digitalization transforms the traditional circular economy to a smart circular economy for achieving SDGs and net zero," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 177(C).
    5. Jithesh Arayankalam & Satish Krishnan, 2023. "ICT-Based Country-Level Determinants of Social Media Diffusion," Information Systems Frontiers, Springer, vol. 25(5), pages 1881-1902, October.
    6. Veronica Scuotto & Tachia Chin & Alberto Pezzi & Marco Pironti, 2022. "CSR best practices for global multi‐tier sustainable supply chain integration of Chinese MNEs," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(6), pages 2038-2052, November.
    7. Himanshu Gupta & Manjeet Kharub & Kumar Shreshth & Ashwani Kumar & Donald Huisingh & Anil Kumar, 2023. "Evaluation of strategies to manage risks in smart, sustainable agri‐logistics sector: A Bayesian‐based group decision‐making approach," Business Strategy and the Environment, Wiley Blackwell, vol. 32(7), pages 4335-4359, November.
    8. Chukwuebuka M. U-Dominic & Ifeyinwa Juliet Orji & Modestus Okwu, 2021. "Analyzing the Barriers to Reverse Logistics (RL) Implementation: A Hybrid Model Based on IF-DEMATEL-EDAS," Sustainability, MDPI, vol. 13(19), pages 1-24, September.
    9. Vipulesh Shardeo & Bishal Dey Sarkar, 2024. "Adoption of hydrogen‐fueled freight transportation: A strategy toward sustainability," Business Strategy and the Environment, Wiley Blackwell, vol. 33(2), pages 223-240, February.
    10. Shokouhyar, Sajjad & Ahmadi, Sadra & Ashrafzadeh, Mahdi, 2021. "Promoting a novel method for warranty claim prediction based on social network data," Reliability Engineering and System Safety, Elsevier, vol. 216(C).
    11. Wang, Xueqin & Wong, Yiik Diew & Li, Kevin X. & Yuen, Kum Fai, 2021. "Shipping industry's sustainability communications to public in social media: A longitudinal analysis," Transport Policy, Elsevier, vol. 110(C), pages 123-134.
    12. Malik, Akanksha & Sinha, Shuchi & Goel, Sanjay, 2022. "Coping with workplace sexual harassment: Social media as an empowered outcome," Journal of Business Research, Elsevier, vol. 150(C), pages 165-178.
    13. Orji, Ifeyinwa Juliet & Kusi-Sarpong, Simonov & Huang, Shuangfa & Vazquez-Brust, Diego, 2020. "Evaluating the factors that influence blockchain adoption in the freight logistics industry," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 141(C).
    14. Bai, Chunguang & Zhu, Qingyun & Sarkis, Joseph, 2021. "Joint blockchain service vendor-platform selection using social network relationships: A multi-provider multi-user decision perspective," International Journal of Production Economics, Elsevier, vol. 238(C).
    15. Nagamani Subramanian & M. Suresh, 2022. "Social Sustainability Factors Influencing the Implementation of Sustainable HRM in Manufacturing SMEs," Humanistic Management Journal, Springer, vol. 7(3), pages 469-507, December.
    16. Kusi-Sarpong, Simonov & Orji, Ifeyinwa Juliet & Gupta, Himanshu & Kunc, Martin, 2021. "Risks associated with the implementation of big data analytics in sustainable supply chains," Omega, Elsevier, vol. 105(C).
    17. Atanu Chaudhuri & Manjot Singh Bhatia & Yasanur Kayikci & Kiran J. Fernandes & Samuel Fosso-Wamba, 2023. "Improving social sustainability and reducing supply chain risks through blockchain implementation: role of outcome and behavioural mechanisms," Annals of Operations Research, Springer, vol. 327(1), pages 401-433, August.
    18. Siemieniako, Dariusz & Kubacki, Krzysztof & Mitręga, Maciej, 2021. "Inter-organisational relationships for social impact: A systematic literature review," Journal of Business Research, Elsevier, vol. 132(C), pages 453-469.
    19. Rubén Jesús Pérez-López & Jesús Everardo Olguín-Tiznado & Jorge Luis García-Alcaraz & María Mojarro-Magaña & Claudia Camargo-Wilson & Juan Andrés López-Barreras, 2021. "Integrating and Controlling ICT Implementation in the Supply Chain: The SME Experience from Baja California," Mathematics, MDPI, vol. 9(11), pages 1-14, May.
    20. Rubén Jesús Pérez-López & María Mojarro-Magaña & Jesús Everardo Olguín-Tiznado & Claudia Camargo-Wilson & Juan Andrés López-Barreras & Julio Cesar Cano Gutiérrez & Jorge Luis Garcia-Alcaraz, 2022. "Planning, Execution, and Control of Operations in SC Activities—Baja California Manufacturing Case Study," Mathematics, MDPI, vol. 10(19), pages 1-19, September.
    21. Manu Sharma & Deepak Kaushal & Sudhanshu Joshi, 2023. "Strategic measures for enhancing resiliency in knowledge base supply chains: an emerging economy perspective," Operations Management Research, Springer, vol. 16(3), pages 1185-1205, September.
    22. Gupta, Himanshu & Yadav, Avinash Kumar & Kusi-Sarpong, Simonov & Khan, Sharfuddin Ahmed & Sharma, Shashi Chandra, 2022. "Strategies to overcome barriers to innovative digitalisation technologies for supply chain logistics resilience during pandemic," Technology in Society, Elsevier, vol. 69(C).

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