A composite measure of performance–expectation and performance-only measures
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DOI: 10.1080/02642069.2017.1369968
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- Eileen Bridges & Chi Kin (Bennett) Yim & Richard A. Briesch, 1995. "A High-Tech Product Market Share Model with Customer Expectations," Marketing Science, INFORMS, vol. 14(1), pages 61-81.
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