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Implications of pricing strategy-venture strategy congruence: an application using optimal models in an international context

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  • Myers, Matthew B.

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  • Myers, Matthew B., 2004. "Implications of pricing strategy-venture strategy congruence: an application using optimal models in an international context," Journal of Business Research, Elsevier, vol. 57(6), pages 591-600, June.
    • Handle: RePEc:eee:jbrese:v:57:y:2004:i:6:p:591-600
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    References listed on IDEAS

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    1. Daniel Sullivan, 1998. "Cognitive Tendencies in International Business Research: Implications of a “Narrow Vision”," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 29(4), pages 837-855, December.
    2. Preet S Aulakh & Masaaki Kotabe, 1997. "Antecedents and Performance Implications of Channel Integration in Foreign Markets," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 28(1), pages 145-175, March.
    3. Kathleen M. Eisenhardt & Jeffrey A. Martin, 2000. "Dynamic capabilities: what are they?," Strategic Management Journal, Wiley Blackwell, vol. 21(10‐11), pages 1105-1121, October.
    4. Edwards, Jeffrey R., 1994. "The Study of Congruence in Organizational Behavior Research: Critique and a Proposed Alternative," Organizational Behavior and Human Decision Processes, Elsevier, vol. 58(1), pages 51-100, April.
    5. Samiee, Saeed, 1987. "Pricing in marketing strategies of U.S.- and foreign-based companies," Journal of Business Research, Elsevier, vol. 15(1), pages 17-30, February.
    6. A Rebecca Reuber & Eileen Fischer, 1997. "The Influence of the Management Team’s International Experience on the Internationalization Behaviors of SMES," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 28(4), pages 807-825, December.
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    Cited by:

    1. Sousa, Carlos M.P. & Bradley, Frank, 2008. "Antecedents of international pricing adaptation and export performance," Journal of World Business, Elsevier, vol. 43(3), pages 307-320, July.
    2. Xuenan Ju & Yuan Cheng & Zuohao Hu & Mengyuan Lv & Xi Chen, 2015. "Determinants and consequences of price-leadership strategy: Evidence from Chinese manufacturer exporters," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 3(2), pages 81-111, October.
    3. Fullerton, Rosemary R. & Kennedy, Frances A. & Widener, Sally K., 2013. "Management accounting and control practices in a lean manufacturing environment," Accounting, Organizations and Society, Elsevier, vol. 38(1), pages 50-71.
    4. Saloni Pawan Diwan & B. S. Bodla, 2022. "Measuring brand positioning effectiveness of car brands using triangular approach," SN Business & Economics, Springer, vol. 2(5), pages 1-19, May.

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