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Convenience and satisfaction: mediation of fairness and quality

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  • Sanjit Kumar Roy
  • Walfried M. Lassar
  • Vaibhav Shekhar

Abstract

This study investigates the role of service fairness and service quality in the relationship between service convenience types (decision, access, transaction, benefit and post-benefit) and customer satisfaction. Results show that service convenience has a significant positive impact on service fairness. Both service fairness and service quality mediate the relationship between service convenience and customer satisfaction. This study provides useful insights to both researchers and practitioners on the role of service convenience in improving service fairness, service quality and customer satisfaction. Findings of this study contribute to the literature by empirically investigating the impact of service convenience types on service fairness, service quality and customer satisfaction; and by examining the mediating role of service fairness and service quality between convenience types and customer satisfaction.

Suggested Citation

  • Sanjit Kumar Roy & Walfried M. Lassar & Vaibhav Shekhar, 2016. "Convenience and satisfaction: mediation of fairness and quality," The Service Industries Journal, Taylor & Francis Journals, vol. 36(5-6), pages 239-260, April.
    • Handle: RePEc:taf:servic:v:36:y:2016:i:5-6:p:239-260
    DOI: 10.1080/02642069.2016.1186657
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    Cited by:

    1. Kedar Bhatt, 2020. "Measuring service fairness and its impact on service quality and satisfaction: a study of Indian Banking Services," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 25(1), pages 35-44, June.
    2. Sandipan S. Sen & Aliosha Alexandrov & Subhash Jha & William C. McDowell & Emin Babakus, 2023. "Convenient = competitive? How Brick-And-Mortar Retailers can cope with Online Competition," Review of Managerial Science, Springer, vol. 17(5), pages 1615-1643, July.
    3. Hwang, Syjung & Lee, Minyoung & Park, Eunil & del Pobil, Angel P., 2021. "Determinants of customer brand loyalty in the retail industry: A comparison between national and private brands in South Korea," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    4. Munshi, M.Faris Uddin & Hussain, Hammad & Ahmed, Muneeb & Idress, Amir, 2020. "Measuring overall convenience of consumers on online shopping and their behavioral intention," MPRA Paper 104588, University Library of Munich, Germany.
    5. Liébana-Cabanillas, Francisco & Molinillo, Sebastian & Ruiz-Montañez, Miguel, 2019. "To use or not to use, that is the question: Analysis of the determining factors for using NFC mobile payment systems in public transportation," Technological Forecasting and Social Change, Elsevier, vol. 139(C), pages 266-276.
    6. Shan Sun & Younghwan Pan, 2023. "Effects of Service Quality and Service Convenience on Customer Satisfaction and Loyalty in Self-Service Fitness Centers: Differences between Staffed and Unstaffed Services," Sustainability, MDPI, vol. 15(19), pages 1-28, September.
    7. Duarte, Paulo & Costa e Silva, Susana & Ferreira, Margarida Bernardo, 2018. "How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 161-169.
    8. Ana Belen Tulcanaza-Prieto & Alexandra Cortez-Ordoñez & Chang Won Lee, 2023. "Influence of Customer Perception Factors on AI-Enabled Customer Experience in the Ecuadorian Banking Environment," Sustainability, MDPI, vol. 15(16), pages 1-22, August.
    9. Quoc Trung Pham & Xuan Phuc Tran & Sanjay Misra & Rytis Maskeliūnas & Robertas Damaševičius, 2018. "Relationship between Convenience, Perceived Value, and Repurchase Intention in Online Shopping in Vietnam," Sustainability, MDPI, vol. 10(1), pages 1-14, January.
    10. Kuiyun Zhi & Qiurong Tan & Si Chen & Yongjin Chen & Xiaoqin Wu & Chenkai Xue & Anbang Song, 2022. "How Does Social Security Fairness Predict Trust in Government? The Serial Mediation Effects of Social Security Satisfaction and Life Satisfaction," IJERPH, MDPI, vol. 19(11), pages 1-14, June.
    11. Francisco Liébana-Cabanillas & Inmaculada García-Maroto & Francisco Muñoz-Leiva & Iviane Ramos-de-Luna, 2020. "Mobile Payment Adoption in the Age of Digital Transformation: The Case of Apple Pay," Sustainability, MDPI, vol. 12(13), pages 1-15, July.
    12. Zheng, Lu & Li, Yongfa, 2024. "Customer journey design in omnichannel retailing: Examining the effect of autonomy-competence-relatedness in brand relationship building," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).

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