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A Measurement Framework for Assessing the Contribution of Social Media to Public Engagement: An empirical analysis on Facebook

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  • Deborah Agostino
  • Michela Arnaboldi

Abstract

The public sector is increasingly turning to social media as a means to communicate and interact with citizens, but little is known about the contribution that these social technologies make to public engagement. This paper used a scoping literature review of studies examining social media in order to develop a framework that measures two Facebook features (popularity and commitment), which was then used to evaluate two different levels of public engagement (public communication and public participation). The framework was validated by applying it to the Facebook pages of several Italian city administrations, and a social media engagement matrix was proposed to interpret the findings.

Suggested Citation

  • Deborah Agostino & Michela Arnaboldi, 2016. "A Measurement Framework for Assessing the Contribution of Social Media to Public Engagement: An empirical analysis on Facebook," Public Management Review, Taylor & Francis Journals, vol. 18(9), pages 1289-1307, October.
    • Handle: RePEc:taf:rpxmxx:v:18:y:2016:i:9:p:1289-1307
    DOI: 10.1080/14719037.2015.1100320
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    Cited by:

    1. Wang, Di & Lu, Jiahui & Zhong, Ying, 2023. "Futile or fertile? The effect of persuasive strategies on citizen engagement in COVID-19 vaccine-related tweets across six national health departments," Social Science & Medicine, Elsevier, vol. 317(C).
    2. Ali, Maged & Azab, Nahed & Sorour, M. Karim & Dora, Manoj, 2019. "Integration v. polarisation among social media users: Perspectives through social capital theory on the recent Egyptian political landscape," Technological Forecasting and Social Change, Elsevier, vol. 145(C), pages 461-473.
    3. Brittany Ryder & Tingting Zhang & Nan Hua, 2021. "The Social Media “Magic”: Virtually Engaging Visitors during COVID-19 Temporary Closures," Administrative Sciences, MDPI, vol. 11(2), pages 1-15, May.
    4. Nathalie Nunes & Emma Björner & Knud Erik Hilding-Hamann, 2021. "Guidelines for Citizen Engagement and the Co-Creation of Nature-Based Solutions: Living Knowledge in the URBiNAT Project," Sustainability, MDPI, vol. 13(23), pages 1-37, December.
    5. Chengyan Zhu & Xiaolin Xu & Wei Zhang & Jianmin Chen & Richard Evans, 2019. "How Health Communication via Tik Tok Makes a Difference: A Content Analysis of Tik Tok Accounts Run by Chinese Provincial Health Committees," IJERPH, MDPI, vol. 17(1), pages 1-13, December.
    6. Shilin Zheng & Mengdan Li, 2022. "Does aggressive tweeting by the government help to control the COVID‐19 outbreak? Evidence from China," Economics of Transition and Institutional Change, John Wiley & Sons, vol. 30(4), pages 691-713, October.
    7. Monika Meltzer & Lucrina Ștefănescu & Alexandru Ozunu, 2018. "Keep Them Engaged: Romanian County Inspectorates for Emergency Situations’ Facebook Usage for Disaster Risk Communication and Beyond," Sustainability, MDPI, vol. 10(5), pages 1-24, May.
    8. Fang Xu & Meng Tian & Jie Yang & Guohu Xu, 2020. "Does Environmental Inspection Led by the Central Government Improve the Air Quality in China? The Moderating Role of Public Engagement," Sustainability, MDPI, vol. 12(8), pages 1-27, April.
    9. Dobre Florin & Popescu Maria Loredana & Pargaru Ion & Vatase Florin, 2024. "Use of Digital Media in the Public Sector," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 18(1), pages 779-789.
    10. Jung, Sang Hoon & Jeong, Yong Jin, 2020. "Twitter data analytical methodology development for prediction of start-up firms’ social media marketing level," Technology in Society, Elsevier, vol. 63(C).
    11. Al-Omoush, Khaled Saleh & Garrido, Rubén & Cañero, Julio, 2023. "The impact of government use of social media and social media contradictions on trust in government and citizens’ attitudes in times of crisis," Journal of Business Research, Elsevier, vol. 159(C).
    12. Yi Yang & Wen Deng & Yi Zhang & Zijun Mao, 2020. "Promoting Public Engagement during the COVID-19 Crisis: How Effective Is the Wuhan Local Government’s Information Release?," IJERPH, MDPI, vol. 18(1), pages 1-17, December.
    13. Laurie Fraticelli & Colette Smentek & Delphine Tardivo & Julien Masson & Céline Clément & Sylvain Roy & Claude Dussart & Denis Bourgeois & Florence Carrouel, 2021. "Characterizing the Content Related to Oral Health Education on TikTok," IJERPH, MDPI, vol. 18(24), pages 1-18, December.

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