IDEAS home Printed from https://ideas.repec.org/a/ibn/ijbmjn/v13y2018i4p158.html
   My bibliography  Save this article

The Relationship between Graduates’ Perceived Employability Attributes and Employability Gap in Egypt: The Moderating Roles of Core Self-Evaluation and University Branding

Author

Listed:
  • Sherine El-Fekey
  • Mohamad Mohamad

Abstract

The purpose of this study is to examine the relationship between university students’ perceived employability attributes and perceived employability gap in Egypt; and to investigate the moderating effect of students’ core self-evaluation and university branding on such a relation. A quota sample of 558 senior graduating business students was drawn from 6 public and private universities in Cairo. The students responded to three questionnaires that assess employability attributes, employability gap, CSE and university branding. The results indicated that there is a significant negative relation between perceived employability attributes and perceived employability gap. Moreover, core self-evaluation seems to be a moderating variable in such a relationship; while university branding is not. The study contributed to the literature by introducing a new conceptual model of employability and some important policy making recommendations and implications for higher education to bridge the employability gap on the local as well as the international level.

Suggested Citation

  • Sherine El-Fekey & Mohamad Mohamad, 2018. "The Relationship between Graduates’ Perceived Employability Attributes and Employability Gap in Egypt: The Moderating Roles of Core Self-Evaluation and University Branding," International Journal of Business and Management, Canadian Center of Science and Education, vol. 13(4), pages 158-158, March.
  • Handle: RePEc:ibn:ijbmjn:v:13:y:2018:i:4:p:158
    as

    Download full text from publisher

    File URL: http://www.ccsenet.org/journal/index.php/ijbm/article/download/73241/40939
    Download Restriction: no

    File URL: http://www.ccsenet.org/journal/index.php/ijbm/article/view/73241
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Roger Bennett & Rehnuma Ali-Choudhury, 2009. "Prospective Students' Perceptions of University Brands: An Empirical Study," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 19(1), pages 85-107, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mohammad Idris Noori & Feza Tabassum Azmi, 2024. "Measuring Perceived Employability among Higher Education Students: A Scale Development Study in Afghanistan," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 49(2), pages 317-336, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hutchinson, Michael & Bennett, Gregg, 2012. "Core values brand building in sport: Stakeholder attitudes towards intercollegiate athletics and university brand congruency," Sport Management Review, Elsevier, vol. 15(4), pages 434-447.
    2. Kalafatis, Stavros P. & Ledden, Lesley & Riley, Debra & Singh, Jaywant, 2016. "The added value of brand alliances in higher education," Journal of Business Research, Elsevier, vol. 69(8), pages 3122-3132.
    3. Plewa, Carolin & Ho, Joanne & Conduit, Jodie & Karpen, Ingo O., 2016. "Reputation in higher education: A fuzzy set analysis of resource configurations," Journal of Business Research, Elsevier, vol. 69(8), pages 3087-3095.
    4. AVRAM, Emanuela Maria & AVRAM, Remus Marian, 2011. "Quality Management In Higher Education Institutions," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(2), pages 41-47, June.
    5. Päivikki Kuoppakangas & Kati Suomi & Paul Clark & Chris Chapleo & Jari Stenvall, 2020. "Dilemmas in Re-branding a University—“Maybe People Just Don’t Like Change”: Linking Meaningfulness and Mutuality into the Reconciliation," Corporate Reputation Review, Palgrave Macmillan, vol. 23(2), pages 92-105, May.
    6. Bhuian, Shahid N., 2016. "Sustainability of Western branch campuses in the Gulf Region: Students’ perspectives of service quality," International Journal of Educational Development, Elsevier, vol. 49(C), pages 314-323.
    7. Martina Ostojić & Mirna Leko Šimić, 2021. "Students’ Perceptions of Public vs. Private Higher Education Institution Brand Value in Croatia," Sustainability, MDPI, vol. 13(17), pages 1-11, August.
    8. Emma Winter & Helen Thompson-Whiteside, 2017. "Location, location, location: does place provide the opportunity for differentiation for universities?," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 27(2), pages 233-250, July.
    9. Hulya Bakirtas & Vildan Gulpinar Demirci, 2022. "A structural evaluation of university identification," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(3), pages 507-531, September.
    10. Balmer, John M.T. & Mahmoud, Rudiana & Chen, Weifeng, 2020. "Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education: Business school insights," Journal of Business Research, Elsevier, vol. 116(C), pages 628-641.
    11. Oscar Espinoza & Luis Eduardo González & Luis Sandoval & Noel McGinn & Bruno Corradi, 2022. "The Challenges of the Competencies Model of Teacher Training: Examples from Chile," Journal of Education and Training, Macrothink Institute, vol. 9(2), pages 51-69, August.
    12. Claudiu Coman & Maria Cristina Bularca & Angela Repanovici, 2021. "Constructing and Communicating the Visual Identity of a University. Case Study: Visual Identity of Transilvania University of Brasov," Sustainability, MDPI, vol. 13(13), pages 1-16, June.
    13. Rauschnabel, Philipp A. & Krey, Nina & Babin, Barry J. & Ivens, Bjoern S., 2016. "Brand management in higher education: The University Brand Personality Scale," Journal of Business Research, Elsevier, vol. 69(8), pages 3077-3086.
    14. Lili Gai & Chunhao Xu & Lou E. Pelton, 2016. "A netnographic analysis of prospective international students’ decision-making process: implications for institutional branding of American universities in the emerging markets," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 26(2), pages 181-198, July.
    15. Jake An & Diem Khac Xuan Do & Liem Viet Ngo & Tran Ha Minh Quan, 2019. "Turning brand credibility into positive word-of-mouth: integrating the signaling and social identity perspectives," Journal of Brand Management, Palgrave Macmillan, vol. 26(2), pages 157-175, March.
    16. Syed Alwi, Sharifah Faridah & Kitchen, Philip J., 2014. "Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes?," Journal of Business Research, Elsevier, vol. 67(11), pages 2324-2336.
    17. Ulrika Leijerholt & Galina Biedenbach & Peter Hultén, 2019. "Branding in the public sector: a systematic literature review and directions for future research," Journal of Brand Management, Palgrave Macmillan, vol. 26(2), pages 126-140, March.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:ijbmjn:v:13:y:2018:i:4:p:158. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.