What's in a Name? Place Branding and Toponymic Commodification
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Abstract
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DOI: 10.1068/a45571
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References listed on IDEAS
- Nick Lewis, 2011. "Packaging Political Projects in Geographical Imaginaries: The Rise of Nation Branding," Chapters, in: Andy Pike (ed.), Brands and Branding Geographies, chapter 16, Edward Elgar Publishing.
- Guy Julier, 2011. "Design Activism Meets Place-branding: Reconfiguring Urban Representation and Everyday Practice," Chapters, in: Andy Pike (ed.), Brands and Branding Geographies, chapter 13, Edward Elgar Publishing.
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Cited by:
- Evan Cleave & Godwin Arku & Merlin Chatwin, 2019. "Are they Surgeons? or are they Plumbers? Assessing the Role of Private Sector Consultants in Place Branding and Other Place-Based Economic Development Strategies," Public Organization Review, Springer, vol. 19(2), pages 179-200, June.
- Emma Winter & Helen Thompson-Whiteside, 2017. "Location, location, location: does place provide the opportunity for differentiation for universities?," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 27(2), pages 233-250, July.
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Keywords
toponymy; place branding; commodification; contestation;All these keywords.
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