A market segmentation approach for higher education based on rational and emotional factors
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DOI: 10.1080/08841241003788029
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Cited by:
- Angulo-Ruiz, Fernando & Pergelova, Albena & Cheben, Juraj & Angulo-Altamirano, Eladio, 2016. "A cross-country study of marketing effectiveness in high-credence services," Journal of Business Research, Elsevier, vol. 69(9), pages 3636-3644.
- El Nemar, Sam & Vrontis, Demetris & Thrassou, Alkis, 2020. "An innovative stakeholder framework for the Student-Choice Decision making process," Journal of Business Research, Elsevier, vol. 119(C), pages 339-353.
- Dora E. Bock & Sonja Martin Poole & Mathew Joseph, 2014. "Does branding impact student recruitment: a critical evaluation," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 24(1), pages 11-21, June.
- Margaret Mungai & Damiannah Kieti & Isabella Mapelu, 2021. "Tourism education enrolment among Kenyan public universities: Socioeconomic aspects," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(6), pages 340-348, September.
- Zhou, Heng & Norman, Richard & Kelobonye, Keone & Xia, Jianhong (Cecilia) & Hughes, Brett & Nikolova, Gabi & Falkmer, Torbjorn, 2020. "Market segmentation approach to investigate existing and potential aviation markets," Transport Policy, Elsevier, vol. 99(C), pages 120-135.
- Chiara Fantauzzi & Rocco Frondizi & Nathalie Colasanti & Gloria Fiorani, 2019. "Creating Value in the Entrepreneurial University: Marketization and Merchandising Strategies," Administrative Sciences, MDPI, vol. 9(4), pages 1-16, October.
- Emma Winter & Helen Thompson-Whiteside, 2017. "Location, location, location: does place provide the opportunity for differentiation for universities?," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 27(2), pages 233-250, July.
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