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An investigation of coupon-prone consumers: Their reactions to coupon feature manipulations

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  • Guimond, Lisa
  • Kim, Chankon
  • Laroche, Michel

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  • Guimond, Lisa & Kim, Chankon & Laroche, Michel, 2001. "An investigation of coupon-prone consumers: Their reactions to coupon feature manipulations," Journal of Business Research, Elsevier, vol. 54(2), pages 131-137, November.
    • Handle: RePEc:eee:jbrese:v:54:y:2001:i:2:p:131-137
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    References listed on IDEAS

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    1. Richard H. Thaler, 2008. "Mental Accounting and Consumer Choice," Marketing Science, INFORMS, vol. 27(1), pages 15-25, 01-02.
    2. Chakravarthi Narasimhan, 1984. "A Price Discrimination Theory of Coupons," Marketing Science, INFORMS, vol. 3(2), pages 128-147.
    3. Lichtenstein, Donald R & Netemeyer, Richard G & Burton, Scot, 1995. "Assessing the Domain Specificity of Deal Proneness: A Field Study," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 22(3), pages 314-326, December.
    4. Shimp, Terence A & Kavas, Alican, 1984. "The Theory of Reasoned Action Applied to Coupon Usage," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(3), pages 795-809, December.
    5. Scott A. Neslin, 1990. "A Market Response Model for Coupon Promotions," Marketing Science, INFORMS, vol. 9(2), pages 125-145.
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    Cited by:

    1. Kaltcheva, Velitchka D. & Winsor, Robert D. & Patino, Anthony & Shapiro, Stewart, 2013. "Impact of promotions on shopper price comparisons," Journal of Business Research, Elsevier, vol. 66(7), pages 809-815.
    2. Nies, Salome & Natter, Martin, 2010. "Are private label users attractive targets for retailer coupons?," International Journal of Research in Marketing, Elsevier, vol. 27(3), pages 281-291.
    3. Khajehzadeh, Saman & Oppewal, Harmen & Tojib, Dewi, 2014. "Consumer responses to mobile coupons: The roles of shopping motivation and regulatory fit," Journal of Business Research, Elsevier, vol. 67(11), pages 2447-2455.
    4. Laroche, Michel & Kalamas, Maria & Huang, Qinchao, 2005. "Effects of coupons on brand categorization and choice of fast foods in China," Journal of Business Research, Elsevier, vol. 58(5), pages 674-686, May.
    5. Geoffrey Fisher & Matthew McGranaghan & Jura Liaukonyte & Kenneth C. Wilbur, 2023. "Price promotions, beneficiary framing, and mental accounting," Quantitative Marketing and Economics (QME), Springer, vol. 21(2), pages 147-181, June.
    6. Subhro Sarkar & Arpita Khare, 2017. "Moderating effect of price perception on factors affecting attitude towards online shopping," Journal of Marketing Analytics, Palgrave Macmillan, vol. 5(2), pages 68-80, June.
    7. Ernesto Gonzalez, 2016. "Exploring the Effect of Coupon Proneness and Redemption Efforts on Mobile Coupon Redemption Intentions," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(6), pages 1-15, December.
    8. Matthew McGranaghan & Jura Liaukonyte & Geoffrey Fisher & Kenneth C. Wilbur, 2019. "Lead Offer Spillovers," Marketing Science, INFORMS, vol. 38(4), pages 643-668, July.
    9. Attari, Amin & Chatterjee, Promothesh & Singh, Surendra N., 2022. "Taking a chance for a discount: An investigation into consumers’ choice of probabilistic vs. sure price promotions," Journal of Business Research, Elsevier, vol. 143(C), pages 366-374.

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