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Task-technology fit perspective of the use of m-commerce by retail businesses

Author

Listed:
  • Mateus Vicente Justino

    (Cape Peninsula University of Technology, South Africa)

  • Robertson K. Tengeh

    (Cape Peninsula University of Technology, South Africa)

  • Michael Twum-Darko

    (Cape Peninsula University of Technology, South Africa)

Abstract

Mobile commerce (m-commerce) has gradually increased in popularity among small and medium-sized retail businesses in developing countries in recent years. As a result, scholars and retail practitioners have been eager to understand better the factors that influence this new mobile channel usage. The article examines the primary determinants of retail personnel's use of m-commerce in Angola through the theoretical lens of Task-Technology Fit (TTF). This study followed a cross-sectional design and adopted the positivist research paradigm. As such, a structured questionnaire was used to collect data from retail business personnel and actual users of m-commerce (n = 229). Structural Equation Modeling (SEM) analysis was performed on the data collected using the Analysis of Moment Structures (AMOS) software. The findings indicated a strong correlation between the four dimensions of task characteristics (i.e., time criticality, mobility, non-routineness, and interdependence) and the task-technology fit dimensions. Additionally, it was determined that there is a strong correlation between the functionalities of m-commerce systems (i.e., Mobile Notification, Mobile Information Exchange, Mobile Information Search, and Mobile Data Processing) and the TTF dimensions. In comparison, the study discovered a minimal correlation between task-technology fit as correspondence and m-commerce use. As a result, some directions for future research were provided.

Suggested Citation

  • Mateus Vicente Justino & Robertson K. Tengeh & Michael Twum-Darko, 2022. "Task-technology fit perspective of the use of m-commerce by retail businesses," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(4), pages 320-335, June.
    • Handle: RePEc:ssi:jouesi:v:9:y:2022:i:4:p:320-335
    DOI: 10.9770/jesi.2022.9.4(17)
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    References listed on IDEAS

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    1. Kamble, Sachin S. & Gunasekaran, Angappa & Parekh, Harsh & Joshi, Sudhanshu, 2019. "Modeling the internet of things adoption barriers in food retail supply chains," Journal of Retailing and Consumer Services, Elsevier, vol. 48(C), pages 154-168.
    2. Ya-Yueh Shih & Chi-Yuan Chen, 2013. "The study of behavioral intention for mobile commerce: via integrated model of TAM and TTF," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(2), pages 1009-1020, February.
    3. Ellen Goddard, 2020. "The impact of COVID‐19 on food retail and food service in Canada: Preliminary assessment," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(2), pages 157-161, June.
    4. Gebauer, Judith, 2008. "User Requirements of Mobile Technology: A Summary of Research Results," Working Papers 08-0104, University of Illinois at Urbana-Champaign, College of Business.
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    Cited by:

    1. Mkombo, Alfred Lameck & Wahua, Lawrence, 2024. "Review of Behavioural Intention to use Mobile Financial Services," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(1), pages 1520-1538, January.

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    More about this item

    Keywords

    mobile commerce (m-commerce); retailer; retailing; Small and Medium Enterprises (SMEs); mobile commerce application; Task-Technology Fit (TTF); Angola; Luanda;
    All these keywords.

    JEL classification:

    • M40 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M42 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Auditing

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