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Ethnocentrism Effects on Consumers’ Behavior during COVID-19 Pandemic

Author

Listed:
  • Giuseppina Migliore

    (Department of Agricultural and Forest Sciences (SAAF), University of Palermo, Viale delle Scienze, Ed. 4, 90128 Palermo, Italy)

  • Giuseppina Rizzo

    (Department of Agricultural and Forest Sciences (SAAF), University of Palermo, Viale delle Scienze, Ed. 4, 90128 Palermo, Italy)

  • Giorgio Schifani

    (Department of Agricultural and Forest Sciences (SAAF), University of Palermo, Viale delle Scienze, Ed. 4, 90128 Palermo, Italy)

  • Giuseppe Quatrosi

    (Department of Health Promotion, Mother and Child Care, Internal Medicine and Medical Specialties (ProMISE), University of Palermo, Viale delle Scienze, Ed. 9, 90128 Palermo, Italy)

  • Luigi Vetri

    (Oasi Research Institute-IRCCS, 94018 Troina, Italy)

  • Riccardo Testa

    (Department of Agricultural and Forest Sciences (SAAF), University of Palermo, Viale delle Scienze, Ed. 4, 90128 Palermo, Italy)

Abstract

The COVID-19 pandemic has upset everyone’s normal daily activities, generating psychiatric disorders and changing consumers’ preferences. Among others, the agri-food sector has experienced strong changes and, during the lockdown period, Italian consumers modified their purchasing habits in response to the fear and uncertainty generated by the spread of the virus. In order to find out the main consequences of the shock suffered during the period and to understand which factors have affected purchasing choices, an online survey was conducted on 286 Italian consumers. The results show that ethnocentrism has been the factor that most has influenced consumers’ behavior during the lockdown period and that consumers will continue to prefer national agri-food products when pandemic will be over, constituting a deep change to future eating habits.

Suggested Citation

  • Giuseppina Migliore & Giuseppina Rizzo & Giorgio Schifani & Giuseppe Quatrosi & Luigi Vetri & Riccardo Testa, 2021. "Ethnocentrism Effects on Consumers’ Behavior during COVID-19 Pandemic," Economies, MDPI, vol. 9(4), pages 1-15, October.
  • Handle: RePEc:gam:jecomi:v:9:y:2021:i:4:p:160-:d:662514
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    References listed on IDEAS

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    3. K.J.M. Surantha Sanjaya, 2024. "Review Study About Marketing Strategies Implemented During Covid -19 Pandemic in Both Global and Sri Lankan Context," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(4), pages 2922-2933, April.

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