IDEAS home Printed from https://ideas.repec.org/a/sae/fbbsrw/v8y2019i4p292-302.html
   My bibliography  Save this article

Examining Maslow’s Hierarchy Need Theory in the Social Media Adoption

Author

Listed:
  • Sanchita Ghatak
  • Surabhi Singh

Abstract

Social behavior of customers receives a sideline in social media, and the focus appears to be persistent on lead, conversions, and engagement. The psychology of customers is a significant element in the study of social media adoption. Maslow's theory on the hierarchy of needs describes the urge for strong desires after the individual's lower level is satisfied. The study attempts to examine and map the linkages of the Maslow Hierarchy with Social Media Adoption. The study is quantitative and descriptive. The responses from the sample size of 287 were collected using structured a questionnaire. EFA was performed to identify and map the items relating to each level of the hierarchy. CFA was conducted to find the goodness of fit. The findings suggest that the theory of Maslow's fits well with the proposed social media adoption model. The results revealed that social media adoption follows Maslow's hierarchy of needs theory. The study may be carried out for scale development for evaluating intentions and reasons for social media usage. The companies can make use of the suggested model in the study for launching their various marketing campaigns.

Suggested Citation

  • Sanchita Ghatak & Surabhi Singh, 2019. "Examining Maslow’s Hierarchy Need Theory in the Social Media Adoption," FIIB Business Review, , vol. 8(4), pages 292-302, December.
    • Handle: RePEc:sae:fbbsrw:v:8:y:2019:i:4:p:292-302
    DOI: 10.1177/2319714519882830
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/2319714519882830
    Download Restriction: no
    File URL: https://libkey.io/10.1177/2319714519882830?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Chee Wei Phang & Atreyi Kankanhalli & Bernard C. Y. Tan, 2015. "What Motivates Contributors vs. Lurkers? An Investigation of Online Feedback Forums," Information Systems Research, INFORMS, vol. 26(4), pages 773-792, December.
    2. Petri Hallikainen, 2015. "Why People Use Social Media Platforms: Exploring the Motivations and Consequences of Use," Lecture Notes in Information Systems and Organization, in: Lapo Mola & Ferdinando Pennarola & Stefano Za (ed.), From Information to Smart Society, edition 127, pages 9-17, Springer.
    3. Veronika Huta & Richard Ryan, 2010. "Pursuing Pleasure or Virtue: The Differential and Overlapping Well-Being Benefits of Hedonic and Eudaimonic Motives," Journal of Happiness Studies, Springer, vol. 11(6), pages 735-762, December.
    4. Alan Waterman & Seth Schwartz & Regina Conti, 2008. "The Implications of Two Conceptions of Happiness (Hedonic Enjoyment and Eudaimonia) for the Understanding of Intrinsic Motivation," Journal of Happiness Studies, Springer, vol. 9(1), pages 41-79, January.
    5. Brad N. Greenwood & Anand Gopal, 2015. "Research Note—Tigerblood: Newspapers, Blogs, and the Founding of Information Technology Firms," Information Systems Research, INFORMS, vol. 26(4), pages 812-828, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hezhi Chen & Zhijia Zeng, 2023. "Seeking Pleasure is Good, but Avoiding Pain is Bad: Distinguishing Hedonic Approach from Hedonic Avoidance Orientations," Journal of Happiness Studies, Springer, vol. 24(7), pages 2377-2393, October.
    2. Yew-Kwang Ng, 2011. "Happiness Is Absolute, Universal, Ultimate, Unidimensional, Cardinally Measurable and Interpersonally Comparable: A Basis for the Environmentally Responsible Happy Nation Index," Monash Economics Working Papers 16-11, Monash University, Department of Economics.
    3. Luke Henderson & Tess Knight & Ben Richardson, 2014. "The Hedonic and Eudaimonic Validity of the Orientations to Happiness Scale," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 115(3), pages 1087-1099, February.
    4. Baumeister, Roy F. & Vohs, Kathleen D. & Aaker, Jennifer L. & Garbinsky, Emily N., 2012. "Some Key Differences between a Happy Life and a Meaningful Life," Research Papers 2119, Stanford University, Graduate School of Business.
    5. Veronika Huta & Alan Waterman, 2014. "Eudaimonia and Its Distinction from Hedonia: Developing a Classification and Terminology for Understanding Conceptual and Operational Definitions," Journal of Happiness Studies, Springer, vol. 15(6), pages 1425-1456, December.
    6. Gemma Crous & Ferran Casas & Mònica González-Carrasco, 2018. "What Aspects are Important to Adolescents to Achieve Full Satisfaction in Life?," Child Indicators Research, Springer;The International Society of Child Indicators (ISCI), vol. 11(6), pages 1699-1718, December.
    7. Selda Koydemir & Aslı Bugay Sökmez & Astrid Schütz, 2021. "A Meta-Analysis of the Effectiveness of Randomized Controlled Positive Psychological Interventions on Subjective and Psychological Well-Being," Applied Research in Quality of Life, Springer;International Society for Quality-of-Life Studies, vol. 16(3), pages 1145-1185, June.
    8. Ethan McMahan & Kevin Dixon & Lindsey King, 2013. "Evidence of Associations Between Lay Conceptions of Well-Being, Conception-Congruent Behavior, and Experienced Well-Being," Journal of Happiness Studies, Springer, vol. 14(2), pages 655-671, April.
    9. Seolwoo Park & Dongkyun Ahn, 2022. "Seeking Pleasure or Meaning? The Different Impacts of Hedonic and Eudaimonic Tourism Happiness on Tourists’ Life Satisfaction," IJERPH, MDPI, vol. 19(3), pages 1-15, January.
    10. Sabrina Intelisano & Julia Krasko & Maike Luhmann, 2020. "Integrating Philosophical and Psychological Accounts of Happiness and Well-Being," Journal of Happiness Studies, Springer, vol. 21(1), pages 161-200, January.
    11. Qingqing Li & Guangcan Xiang & Shiqing Song & Xiting Huang & Hong Chen, 2022. "Examining the Associations of Trait Self-control with Hedonic and Eudaimonic Well-being," Journal of Happiness Studies, Springer, vol. 23(2), pages 667-687, February.
    12. Kawaljeet Kaur Kapoor & Kuttimani Tamilmani & Nripendra P. Rana & Pushp Patil & Yogesh K. Dwivedi & Sridhar Nerur, 2018. "Advances in Social Media Research: Past, Present and Future," Information Systems Frontiers, Springer, vol. 20(3), pages 531-558, June.
    13. Veronika Huta, 2012. "Linking Peoples’ Pursuit of Eudaimonia and Hedonia with Characteristics of their Parents: Parenting Styles, Verbally Endorsed Values, and Role Modeling," Journal of Happiness Studies, Springer, vol. 13(1), pages 47-61, March.
    14. Houge Mackenzie, Susan & Raymond, Eliza, 2020. "A conceptual model of adventure tour guide well-being," Annals of Tourism Research, Elsevier, vol. 84(C).
    15. Małgorzata W Kożusznik & José M Peiró & Aida Soriano, 2019. "Daily eudaimonic well-being as a predictor of daily performance: A dynamic lens," PLOS ONE, Public Library of Science, vol. 14(4), pages 1-24, April.
    16. Leah Ferguson & Kent Kowalski & Diane Mack & Catherine Sabiston, 2015. "Self-compassion and Eudaimonic Well-Being During Emotionally Difficult Times in Sport," Journal of Happiness Studies, Springer, vol. 16(5), pages 1263-1280, October.
    17. Merrick Powell & Kirk N. Olsen & William Forde Thompson, 2023. "Music, Pleasure, and Meaning: The Hedonic and Eudaimonic Motivations for Music (HEMM) Scale," IJERPH, MDPI, vol. 20(6), pages 1-19, March.
    18. Holli-Anne Passmore & Ying Yang & Sarena Sabine, 2022. "An Extended Replication Study of the Well-Being Intervention, the Noticing Nature Intervention (NNI)," Journal of Happiness Studies, Springer, vol. 23(6), pages 2663-2683, August.
    19. Zins, Andreas H. & Ponocny, Ivo, 2022. "On the importance of leisure travel for psychosocial wellbeing," Annals of Tourism Research, Elsevier, vol. 93(C).
    20. Susan der Kinderen & Amber Valk & Svetlana N. Khapova & Maria Tims, 2020. "Facilitating Eudaimonic Well-Being in Mental Health Care Organizations: The Role of Servant Leadership and Workplace Civility Climate," IJERPH, MDPI, vol. 17(4), pages 1-17, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:fbbsrw:v:8:y:2019:i:4:p:292-302. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.