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Putting consumers first in food systems analysis: identifying interventions to improve diets in rural Ghana

Author

Listed:
  • Noora-Lisa Aberman

    (Global Alliance for Improved Nutrition)

  • Aulo Gelli

    (International Food Policy Research Institute, Poverty, Health and Nutrition Division)

  • John Agandin
  • Doreen Kufoalor

    (International Food Policy Research Institute, Ghana Strategy Support Program)

  • Jason Donovan

    (International Maize and Wheat Improvement Center, Social Science Division)

Abstract

A critical, yet underexplored, dimension of food systems is how consumer food preferences and beliefs interact with the food environment. We present a consumer-centered approach to identifying options for improving diets. The Value Chains for Nutrition (VCN) mixed-methods multi-disciplinary analytical approach was applied in rural Ghana. Data from in-depth consumer interviews, structured vendor interviews, and (secondary) household consumption surveys were analyzed to assess consumer diet patterns, related norms and preferences, and supply and demand characteristics of a set of empirically defined high-potential nutritious foods. Mapping results onto a supply–demand typology, we identify promising interventions to support increased availability, access, and affordability of these foods. Consumption data suggested that diets among Ghanaians were deficient in key micronutrients and calories. Fresh nutritious fruits and vegetables tended to be grown for home consumption rather than sale due to transportation challenges and seasonality of demand, especially near rural markets. Seasonal availability (fruits and vegetables) and affordability (animal foods) severely limited consumption of many nutritious foods. A set of supply, demand, and value chain interventions to enhance availability and affordability of nutritious foods are presented. Critical to success is to consider the set of interventions along each value chain required for impact.

Suggested Citation

  • Noora-Lisa Aberman & Aulo Gelli & John Agandin & Doreen Kufoalor & Jason Donovan, 2022. "Putting consumers first in food systems analysis: identifying interventions to improve diets in rural Ghana," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 14(6), pages 1359-1375, December.
    • Handle: RePEc:spr:ssefpa:v:14:y:2022:i:6:d:10.1007_s12571-022-01277-w
    DOI: 10.1007/s12571-022-01277-w
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    References listed on IDEAS

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    1. Ecker, O., 2018. "Agricultural Transformation and Food and Nutrition Security: Does Farm Production Diversity (Still) Matter for Dietary Diversity among Ghanaian Farm Households?," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 276999, International Association of Agricultural Economists.
    2. Noora-Lisa Aberman & Terry Roopnaraine, 2020. "To sell or consume? Gendered household decision-making on crop production, consumption, and sale in Malawi," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 12(2), pages 433-447, April.
    3. de la Peña, I. & Garrett, J. & Gelli, A., 2018. "IFAD RESEARCH SERIES 30 - Nutrition-sensitive value chains from a smallholder perspective: a framework for project design," IFAD Research Series 280079, International Fund for Agricultural Development (IFAD).
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    6. Ecker, Olivier, 2018. "Agricultural transformation and food and nutrition security in Ghana: Does farm production diversity (still) matter for household dietary diversity?," Food Policy, Elsevier, vol. 79(C), pages 271-282.
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