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Measuring Tourist Satisfaction Through a Dual Approach: The 4Q Methodology

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  • Antonino Mario Oliveri

    (Università degli Studi di Palermo)

  • Gabriella Polizzi

    (Università degli Studi di Enna “Kore”)

  • Anna Maria Parroco

    (Università degli Studi di Palermo)

Abstract

Tourist satisfaction is one of the key factors in determining the success of a tourist destination, since it affects behavioural intentions, such as the willingness to revisit and recommend the destination. Therefore, much research has addressed the measuring of tourist satisfaction, either eliciting positive or negative evaluations of a holiday or destination. The spread between expected positive and negative characteristics can trigger a tourist experience. And the gap between expectations and perceptions will produce a feeling of satisfaction or dissatisfaction (Expectancy-Disconfirmation Paradigm, EDP). Under these conditions, this paper adopts a dual approach, considering tourist satisfaction and dissatisfaction as two distinct constructs; it also proposes a practical methodology, termed 4Q, for measuring these constructs in the field of tourism research. Lastly, two distinct composite indicators relating to Tourist Satisfaction (TS) and Tourist Dissatisfaction (TD) are proposed, for comparing the performance of tourist destinations over space and time, and addressing marketing strategies regarding different tourist segments.

Suggested Citation

  • Antonino Mario Oliveri & Gabriella Polizzi & Anna Maria Parroco, 2019. "Measuring Tourist Satisfaction Through a Dual Approach: The 4Q Methodology," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 146(1), pages 361-382, November.
    • Handle: RePEc:spr:soinre:v:146:y:2019:i:1:d:10.1007_s11205-018-2013-1
    DOI: 10.1007/s11205-018-2013-1
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    References listed on IDEAS

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    Cited by:

    1. Pierpaolo D’Urso & Marta Disegna & Riccardo Massari, 2020. "Satisfaction and Tourism Expenditure Behaviour," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 149(3), pages 1081-1106, June.

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